Toyota hopes to attract new buyers with the redesigned 2013 Avalon sedan

Article by Anita Panait, on April 10, 2012

Toyota is hoping that the significantly different design of the 2013 Avalon will attract more consumers and would throw away public notions that this is a full-sized sedan with a dull design. According to Bob Carter, Toyota Division general manager, the 2013 Avalon has caught Toyota Motor Corp. President Akio Toyoda's vision for more exciting vehicles.

The car’s design, particularly its fastback “kinetic energy” lines, was planned at Toyota's Calty studio in Southern California. According to Carter, the Avalon was engineered at Toyota's technical center, in Ann Arbor, Mich., making it the first Toyota vehicle entirely developed in North America. The Toyota Division general manager added that the vehicle will have 90 percent North American content when it hits the assembly lines in Georgetown, Ky.

The 2013 Avalon will have the same wheelbase as the current model at 111 inches, but it will be 2.3 inches shorter as Toyota reduces its front and rear overhangs. According to the company, the 2013 Avalon will be powered by a V-6 engine, with no details about its specs. The company expects the 2013 Avalon to be 120 lbs lighter than the current model.

The car will feature blind-spot warning system, 10 standard airbags and precollision warnings. The 2013 Avalon will also feature a sport-driving mode with quicker throttle response and more dynamic steering inputs.

 Toyota will commence selling the 2013 Avalon this fall at a base price of $33,955. With the new design, Carter expressed optimism about the sales prospects for the Avalon. Toyota only sold 28,925 units in 2011, a far cry from when it was launched in 2005 with 95,318 units.

The 2014 Avalon features a stylish, sporty design that has a longer flowing roofline which creates an attractive side silhouette through a lower beltline suggesting motion with a road-holding stance. A chiselled shoulder line is sculpted into the side sheet metal over the front wheels, creating a solid fluid body design that adds to the strong stance. The new Avalon’s exterior communicates an agility and performance in its design that complement its immensely improved dynamic capabilities.

Unlike the 2012 Avalon, the new model has a more sporty and compact exterior size and more sophisticated styling that still supports a comfortable interior. An improved stance with an exterior that is tauter and has more compact dimensions – the height is reduced by 0.98 inch (25 mm) and overhangs at the front by 0.59 inch (15 mm) at the front and at the rear by 1.77 inches (45 mm).

In the wheel-well, the gap from the body and the tires is reduced by 0.27 inch (7 mm) from the previous Avalon. Its visual stance is additionally enhanced by a 1.29-inch (33 mm) reduced width of the rear side rails surrounding the rear glass, tightening the greenhouse proportions. The vehicle tread is increased at the front by 0.39 inch (10 mm) and at the rear by 0.59 inch (15 mm), so the wheel placement underneath the sportier Avalon body is widened.

Maintaining the sportier and more dramatic design, the exterior lighting of the new Avalon flatters the design. The industry-first Quadrabeam headlight cluster uses a compact and sleek double-eye PES headlight design with two square glass condenser lenses for the low beams and have exemplary performance. Halogen and High Intensity Discharge (HID) bulbs are offered for the low beam double-eye PES front lamps. Available Daytime Running Lights (DRL's) using six high- performance LEDs bulbs are offered to lend a more distinguished and modern front for the vehicle.

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