Toyota hopes to catch the lucrative U.S. truck market with the 2014 Tundra

Article by Christian A., on February 11, 2013

In anticipation of the growth in the truck market in the U.S., Toyota introduced a redesigned Tundra pickup truck last Thursday. Its highlights include a back-up camera, easier-to-use controls and other features. The Tundra was last given an overhaul in 2007 to enter a market for full-work trucks that’s ruled by General Motors Co, Ford Motor Co and Chrysler Group LLC.

Back then, Toyota officials described the Tundra as its most significant launch ever. However, the launch of the Tundra in 2007 took place at the same time as a slowdown in U.S. home construction that damaged truck sales that year. This prompted the Japanese automaker to increase incentives in order to attract buyers. This time, truck sales are on track to surpass the increases that the overall U.S. auto industry had experienced.

Analysts believe that this trend will continue this year as the housing market gets better and automakers launch a series of new models. TrueCar.com analyst Jesse Toprak said that Toyota’s timing was “off” last time. He explained that this time, Toyota has a “pretty good” timing when it comes to the housing market correlation. The 2014 Tundra, which is currently seen at the Chicago Auto Show, opens for media previews.

It faces a lot of competition. Last autumn, Chrysler launched a redesigned Ram 1500. Meanwhile, GM will launch redesigned versions of the Chevrolet Silverado and the GMC Sierra in the spring.

In 2014, Ford will release an overhauled F-150 truck, while the U.S. arm of Nissan Motor Co. will launch a redesigned Titan pickup truck. Toprak said that in addition, Toyota has to appeal to current consumers, who are less likely to be so-called lifestyle buyers, and those who like the truck's image but don’t need it for work. Consumers pay more attention to the truck's capability and power than its luxurious interior and visual appeal.

If you liked the article, share on:

Comments

Recommended

In the automotive industry, most brands will do what they can to expand their offerings to be present in every potential niche there is. The goal is clearly to increase...
by - April 30, 2017
Just days after unveiling the refreshed 2018 Toyota Yaris hatchback to the North American public at the 2017 New York Auto Show, the Japanese company is now disclosing how much...
by - April 30, 2017
The next generation Volvo XC60 will be soon on its way to dealerships and customers as the Swedish carmaker has already commenced production of the mid-sized sports utility vehicle at...
by - April 30, 2017
In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries