Toyota hopes to catch the lucrative U.S. truck market with the 2014 Tundra

Article by Christian A., on February 11, 2013

In anticipation of the growth in the truck market in the U.S., Toyota introduced a redesigned Tundra pickup truck last Thursday. Its highlights include a back-up camera, easier-to-use controls and other features. The Tundra was last given an overhaul in 2007 to enter a market for full-work trucks that’s ruled by General Motors Co, Ford Motor Co and Chrysler Group LLC.

Back then, Toyota officials described the Tundra as its most significant launch ever. However, the launch of the Tundra in 2007 took place at the same time as a slowdown in U.S. home construction that damaged truck sales that year. This prompted the Japanese automaker to increase incentives in order to attract buyers. This time, truck sales are on track to surpass the increases that the overall U.S. auto industry had experienced.

Analysts believe that this trend will continue this year as the housing market gets better and automakers launch a series of new models. TrueCar.com analyst Jesse Toprak said that Toyota’s timing was “off” last time. He explained that this time, Toyota has a “pretty good” timing when it comes to the housing market correlation. The 2014 Tundra, which is currently seen at the Chicago Auto Show, opens for media previews.

It faces a lot of competition. Last autumn, Chrysler launched a redesigned Ram 1500. Meanwhile, GM will launch redesigned versions of the Chevrolet Silverado and the GMC Sierra in the spring.

In 2014, Ford will release an overhauled F-150 truck, while the U.S. arm of Nissan Motor Co. will launch a redesigned Titan pickup truck. Toprak said that in addition, Toyota has to appeal to current consumers, who are less likely to be so-called lifestyle buyers, and those who like the truck's image but don’t need it for work. Consumers pay more attention to the truck's capability and power than its luxurious interior and visual appeal.

The revamped 2014 Toyota Tundra full-sized half-ton pickup contributes vividly bold factors of enhancement, design, excellence, and artistry, and it still builds on the Tundra's renowned status for efficiency, dependability, and operation so that it is now the most elegant, affordable, and able Tundra to date.

Toyota is proud of its ability to listen to customers, and the creation of the 2014 US-born Tundra proves this exactly. Tundra's newly design exterior and interior relied on feedback from customers for inspiration. They requested a more carved exterior and sophisticated interior, with better ergonomics for driver, and easily accessible technology, and Toyota gave customers what they wanted and more.

Tundra is a leader in quality with Toyota's DNA of Quality, Dependability, and Reliability. This is proven by the industry recognition it has achieved through its many awards over the last decade or so that includes the J.D. Power Vehicle Dependability Study for full-sized pickups for seven of the last eight years. But Toyota did not rest on its laurels, and the 2014 Tundra has been redesigned, outside as well as inside, signifying, since the 2007 model year, the first significant changes.

The newly designed Tundra maintains its standing as a pickup with a genuine American heritage, with the engineering once again occurring in the Toyota Technical Center of Ann Arbor, Mich., and its new appearance conceived by the Calty Design Research centers of Newport Beach, Calif., and Ann Arbor. Tundra's V6 and V8 engines are manufactured at Toyota Motor Manufacturing Alabama in Huntsville, and the transmissions are made at a production plant in North Carolina. Finally, the Tundra will still be assembled solely at Toyota Motor Manufacturing, in San Antonio, Texas (TMMTX).

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