Toyota intensified efforts to appoint Americans as chief engineer for vehicles sold here

Article by Christian Andrei, on August 25, 2010

To make Toyota's US operations more autonomous, the carmaker is appointing Americans to the chief engineer post for vehicles sold in the country. Since last year, Toyota has been reported to have elevated three US engineers to head development of the Venza, Avalon and Tundra.

These efforts could be considered radical for Toyota when you consider its traditionally centralized corporate culture but after the recall crisis, this movement seemed to gather momentum. In 2009, two engineers were promoted. The third was appointed earlier this month.

At Toyota, chief engineers are highly important posts as they supervise all the aspects from development and design of a new model to its manufacturing and supply chain.

Previously, Toyota had depended only on Japanese engineers in this role even with the development of vehicles sold only in North America, such as the Avalon sedan or Tundra pickup.

In an interview last week, Shigeki Terashi, president of Toyota's North American technical center in Saline, Mich., said that Americans are now being promoted to top engineering spots in order to give local operations more input and autonomy.

Terashi said that localized chief engineers are better because they have more familiarity with the market, the customers, and the uses and conditions that the vehicle is subjected to.

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016