Details about Toyota’s latest generation Auris compact hatchback have been released. Toyota is relying on this model to propel its growth in Europe. In this market, the Auris will be competing with the Volkswagen Golf and Ford Focus. It is set to debut on September 27 at the Paris auto show at the same time as the newest VW Golf.
The existing Auris received criticism because of its bland style. Toyota said that its new version has a "sharper, more distinctive styling” and will reflect Toyota’s new face. In a statement, Toyota said that the new Auris is the latest model to demonstrate Toyota's determination to build cars that have more appeal and are dynamically engaging to drive.
Just like the existing Auris, the new car will be available with gasoline, gasoline-electric hybrid and diesel powertrains. Toyota said that a third of Auris sales in Europe are expected to be hybrid versions. Toyota's factory in Burnaston plant in central England will be producing all versions. When compared to the current car, the new Auris is lower, longer and lighter.
Its height is lower by 55mm, giving the car a lower front end design to boost its aerodynamic performance and cut fuel consumption. Its weight is lower by 40kg compared with the present model, depending on the version. Toyota said that the interior received improvements, including the use of more leather, fabric trim, and soft touch plastics.
It has a bigger cargo space of 360 liters while the rear seat knee room is 20mm longer. The Auris is Toyota's No. 2 top seller in Europe after the Yaris subcompact. In the first six months of the year, European sales of the Auris were almost at 42,000. This is nearly 20% lower than the same period the previous year. The VW Golf is the top-selling compact car in Europe, selling 244,000 in the first half, almost 6% lower.