Toyota is offering discounted lease on RAV4 EV

Article by Anita Panait, on August 28, 2013

To boost sales for its slow-selling all-electric RAV4 compact crossover, Toyota is discounting the unit via low-cost lease and loan offers. Toyota is offering until Sept. 3, 2013 the option of a $299-a-month, three-year lease for the RAV$, or a 60-month, no-interest loan, according to the carmaker’s Web site.

The discount offers is only good in the Los Angeles and San Francisco regions, according to Toyota spokeswoman Carly Schaffner. Honda Motor Co., Nissan Motor Co. and General Motors Co. are already offering discounted leases to boost sales of their electric offerings.

Toyota said in 2012 that it expects to sell 2,600 RAV4 EVs by the end of 2014, but the carmaker had only delivered 709 units from September last year to the end of July. Michelle Krebs, a senior analyst at auto researcher, remarked that the mass market has been reluctant to buy electric vehicles due to the high cost of the technology.

The RAV4 EV carries a tag of $49,800 and is powered by a Tesla battery pack and motor. Krebs remarked that Toyota may not have done enough to promote the car’s Tesla connection. The RAV4 EV is a product of Toyota President Akio Toyoda’s desire to work with Tesla, led by Elon Musk. The project was disclosed in 2010, when Toyota made a $50-million investment in Tesla.

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016