Toyota is shifting focus from long-range battery EVs to fuel cell vehicles

Article by Christian A., on May 23, 2014

For Toyota Motor Corp., battery-powered EVs are short-range vehicles that customers could use to travel from home to office and back. But when it comes to long-distance travels, Toyota prefers hybrids, and plug-in hybrids as well as hydrogen fuel cells, Jim Lentz, chief executive of Toyota’s North American region, told Automotive News in an interview.

Toyota has in fact become more focused on fuel cell vehicle development – simply because, compared to battery EVs, hydrogen fuel cells are cheaper on a cost-per-vehicle basis and are more efficient on a well-to-wheel basis.

His remarks to Automotive News come as Toyota decided to terminate an r&d agreement with Tesla Motors to supply 2,600 RAV4 EVs with battery packs over three years. According to Lentz, the agreement “was never about open-ended volume,” adding that it was time to either continue or stop the deal.

He remarked that he personally felt that it is better to invest in fuel cell development than in another 2,500 EVs. Lentz said the both carmakers learned from each other in the partnership – Toyota learning about “being faster to market” and Tesla learning about quality control.

He noted that despite the shift in focus, Toyota is not anti-battery. Lentz remarked that Toyota is a “big battery company” with 6 million hybrids powered by batteries. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

In the automotive industry, most brands will do what they can to expand their offerings to be present in every potential niche there is. The goal is clearly to increase...
by - April 30, 2017
Just days after unveiling the refreshed 2018 Toyota Yaris hatchback to the North American public at the 2017 New York Auto Show, the Japanese company is now disclosing how much...
by - April 30, 2017
The next generation Volvo XC60 will be soon on its way to dealerships and customers as the Swedish carmaker has already commenced production of the mid-sized sports utility vehicle at...
by - April 30, 2017
In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries