Toyota is shifting focus from long-range battery EVs to fuel cell vehicles

Article by Christian Andrei, on May 23, 2014

For Toyota Motor Corp., battery-powered EVs are short-range vehicles that customers could use to travel from home to office and back. But when it comes to long-distance travels, Toyota prefers hybrids, and plug-in hybrids as well as hydrogen fuel cells, Jim Lentz, chief executive of Toyota’s North American region, told Automotive News in an interview.

Toyota has in fact become more focused on fuel cell vehicle development – simply because, compared to battery EVs, hydrogen fuel cells are cheaper on a cost-per-vehicle basis and are more efficient on a well-to-wheel basis.

His remarks to Automotive News come as Toyota decided to terminate an r&d agreement with Tesla Motors to supply 2,600 RAV4 EVs with battery packs over three years. According to Lentz, the agreement “was never about open-ended volume,” adding that it was time to either continue or stop the deal.

He remarked that he personally felt that it is better to invest in fuel cell development than in another 2,500 EVs. Lentz said the both carmakers learned from each other in the partnership – Toyota learning about “being faster to market” and Tesla learning about quality control.

He noted that despite the shift in focus, Toyota is not anti-battery. Lentz remarked that Toyota is a “big battery company” with 6 million hybrids powered by batteries. [source: automotive news - sub. required]

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016