Toyota is the greenest brand in the world based on a new survey published this week by Interbrand, an international brand consultancy company. The first Best Global Green Brands takes into consideration environmental performance coupled with the perception of the public regarding a brand’s environmental sustainability, which is also called its “green profile,” in order to establish a Green Performance Score.
According to the collected data from the leading markets in the world such as the United Kingdom, India, Brazil, Japan, USA, Italy, Germany and France, Toyota obtained a top score of 64.19 points with 3M in the second rank.
Interbrand’s report stated that Toyota is a “leading example” of a company that makes the environment a key management priority while also being involved in a meaningful way with audiences around the world.
Based on the report, the automaker’s market-leading full hybrid technology development, most especially with Prius, is a main contributor to the company’s strong green performance. Since 1997, Lexus and Toyota have amassed at least 3.2 million hybrid car sales around the world.
The long-term, well-to-wheel approach of Toyota towards sustainable operations is reflected in recent initiatives in the UK.
The report’s publishing coincides with the official switch-on of a large-scale system for solar power at the company’s vehicle factory in Burnaston, Derbyshire -- a plant that is already enjoying a special status as one of Toyota’s international “eco-plants”, contributing to a more efficient and cleaner manufacturing and operations.
The Burnaston factory is also a standard-bearer in Europe for the production of hybrid cars, as the manufacturing centre for the full hybrid Auris hatchback. Moreover, the automaker has recently installed a solar wall at its Valenciennes factory in France, and plans to install wind turbines at its Zeebrugge vehicle logistics centre in Belgium.