Toyota is the greenest brand in the world, survey says

Article by Christian A., on July 28, 2011

Toyota is the greenest brand in the world based on a new survey published this week by Interbrand, an international brand consultancy company. The first Best Global Green Brands takes into consideration environmental performance coupled with the perception of the public regarding a brand’s environmental sustainability, which is also called its “green profile,” in order to establish a Green Performance Score.

According to the collected data from the leading markets in the world such as the United Kingdom, India, Brazil, Japan, USA, Italy, Germany and France, Toyota obtained a top score of 64.19 points with 3M in the second rank.

Interbrand’s report stated that Toyota is a “leading example” of a company that makes the environment a key management priority while also being involved in a meaningful way with audiences around the world.

Based on the report, the automaker’s market-leading full hybrid technology development, most especially with Prius, is a main contributor to the company’s strong green performance. Since 1997, Lexus and Toyota have amassed at least 3.2 million hybrid car sales around the world.

The long-term, well-to-wheel approach of Toyota towards sustainable operations is reflected in recent initiatives in the UK.

The report’s publishing coincides with the official switch-on of a large-scale system for solar power at the company’s vehicle factory in Burnaston, Derbyshire -- a plant that is already enjoying a special status as one of Toyota’s international “eco-plants”, contributing to a more efficient and cleaner manufacturing and operations.

The Burnaston factory is also a standard-bearer in Europe for the production of hybrid cars, as the manufacturing centre for the full hybrid Auris hatchback. Moreover, the automaker has recently installed a solar wall at its Valenciennes factory in France, and plans to install wind turbines at its Zeebrugge vehicle logistics centre in Belgium.

Topics: toyota

If you liked the article, share on:

Comments

Recommended

Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries