Toyota is the most valuable auto brand in the world in 2013

Article by Anita Panait, on October 1, 2013

Toyota is still the most valuable auto brand in the world, according to a survey of the 100 most valuable brands in 2013 by Intrabrand, a unit of advertising giant Omnicom Group. The Japanese brand ranked 10th overall in the survey, the same ranking it had in 2012. Other auto brands making it to the list are Mercedes-Benz (11th overall), BMW (12th overall) and Honda (20th).

Making significant jumps in the top 100 list are Volkswagen (from 39th to 34th), Ford (from 45th to 42nd), Hyundai (from 53rd to 43rd), Audi (from 55th to 51st), Porsche (from 72nd to 64th) and Nissan (from 73rd to 65th).

Chevrolet surprisingly made it to the 2013 list, ranking 89th overall, becoming the first General Motors brand to be crack the prestigious index, which has been ongoing for around 14 years. Alan Batey, global head of Chevrolet, told The New York Times that "it feels good to hit the list for the first time."

He remarked that it is “a great first step,” noting that they still have a long way to go as there a lot of big brands ahead of Chevrolet in the list.

Batey told the daily that the ranking reflects how GM has been "making a conscious effort to globalize Chevrolet." He quipped that GM markets Chevrolet in 140 countries in ads that play up attributes like "value for money and designs that move hearts and minds."

Sitting at the peak of the list of top 100 brands in world is Apple, jumping from second in 2012. Last year’s No. 1 Coca-Cola dropped to third. At second is Google. The survey measures brands based on financial performance, advertising exposure, consistency, customer understanding, clarity and relevance. Completing the Top 10 are IBM, Microsoft, GE, McDonald's, Samsung, Intel and Toyota.

Topics: toyota

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Volvo has revealed that while its products are used by a number of police organizations around the world, it will be the Swedish police that will get the first chance...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries