Toyota keen on protecting Camry position in the US

Article by Anita Panait, on September 9, 2013

Toyota Motor Corp. is “very passionate” about doing what it can so that the Camry will keep its position as the best-selling car in the United States, Bob Carter, senior vice president of the Toyota Motor Sales USA, remarked during an Automotive Press Association event in Detroit. Carter remarked that the mid-size sedan market is the largest segment in the industry and that they want Toyota to remain as “America's favorite car.”

The Camry has been the best-selling car in the US for 11 straight years, and leads all vehicle sales in the first eight months of 2013. Camry sales were lower than in 2012 for much of 2013, but a 22-percent jump in August allowed the mid-sized sedan to grow 2.3 percent in the first eight months of the year.

The surge is attributable to Toyota’s decision to offer incentives averaging $2,560 for each Camry sold in August, up from $1,879 a year earlier, based on an estimate by Edmunds.com.

Toyota’s incentives are above the industry average for mid-sized sedans of $2,193, according to Jessica Caldwell, senior industry analyst for Edmunds. Carter noted that although Toyota’s current incentives are higher than the carmaker’s historical averages, “they are still less than where the competition currently is." He reiterated that the Camry is No. 1 because “it's a great car."

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