Toyota kicks off Super Bowl ad campaign with NFL dads

Article by Christian A., on January 20, 2015

Toyota is coming back to advertise on the Super Bowl XLIX, and it has lined up several videos that centers on the redesigned Camry sedan. The first of these videos features fathers of the National Football League like Kurt Warner and LaVar Arrington. The videos, centered on its “One Bold Choice Leads to Another” marketing theme for the Camry sedan, will highlight dads -- both famous and unknown -- “who have contributed to their families’ lives in bold ways.”

Warner is the MVP of the Super Bowl XXXIV. Toyota will run a 60-second spot during the pregame, featuring Paralympic athlete Amy Purdy and the voice of boxing legend Muhammad Ali.

The ad campaign culminates with a 60-second spot about “bold dads,” that will be aired in the second quarter of the Super Bowl. Likewise, the carmaker will employ Twitter and ask people to tweet images of their fathers using the hashtag #OneBoldChoice.

To jumpstart its campaign, the carmaker, on its Toyota USA Twitter account, made with a series of posts that features pictures of Warner, Arrington and Buffalo Bills running back Fred Jackson having some good time with their kids.

Jack Hollis, group vice president of marketing for Toyota Motor Sales USA, said in a statement that the carmaker is excited to celebrate the Super Bowl Sunday while honoring the relationship between fathers and their kids.

Toyota also is a sponsor of “The Toyota Halftime Report” on NBC. The redesigned 2015 Camry carries a starting price of $23,795, including shipping.

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries