Toyota kicks off Super Bowl ad campaign with NFL dads

Article by Christian A., on January 20, 2015

Toyota is coming back to advertise on the Super Bowl XLIX, and it has lined up several videos that centers on the redesigned Camry sedan. The first of these videos features fathers of the National Football League like Kurt Warner and LaVar Arrington. The videos, centered on its “One Bold Choice Leads to Another” marketing theme for the Camry sedan, will highlight dads -- both famous and unknown -- “who have contributed to their families’ lives in bold ways.”

Warner is the MVP of the Super Bowl XXXIV. Toyota will run a 60-second spot during the pregame, featuring Paralympic athlete Amy Purdy and the voice of boxing legend Muhammad Ali.

The ad campaign culminates with a 60-second spot about “bold dads,” that will be aired in the second quarter of the Super Bowl. Likewise, the carmaker will employ Twitter and ask people to tweet images of their fathers using the hashtag #OneBoldChoice.

To jumpstart its campaign, the carmaker, on its Toyota USA Twitter account, made with a series of posts that features pictures of Warner, Arrington and Buffalo Bills running back Fred Jackson having some good time with their kids.

Jack Hollis, group vice president of marketing for Toyota Motor Sales USA, said in a statement that the carmaker is excited to celebrate the Super Bowl Sunday while honoring the relationship between fathers and their kids.

Toyota also is a sponsor of “The Toyota Halftime Report” on NBC. The redesigned 2015 Camry carries a starting price of $23,795, including shipping.

If you liked the article, share on:

Pin It

Comments

Recommended

Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
McLaren is said to be designing the next generation of Sports Series, which could include a V6 hybrid among its powertrain options. It was earlier reported that the British automaker...
by - March 24, 2017
To the proud owners and owner-to-be of the Porsche 991 Carrera GTS, there's good news for you all. German automobile manufacturer Porsche recently confirmed to the public that the Porsche...
by - March 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries