Toyota launches Real Deal advertising campaign for Toyota GT86

Article by Anita Panait, on August 20, 2012

Toyota is carrying out a multi-million pound advertising strategy for the new GT86 sports coupe. The campaign, dubbed as “Real Deal,” is created by Saatchi & Saatchi London and celebrates the company’s return to its sports car heritage and mirrors the acclamations the GT86 has received. Toyota made its kicked off the campaign on August 17, 2012, by releasing a 60-second TV spot.

The Real Deal spot features a story of a CGi man who has become tired of living in a superficial, artificial world.  Another Real Deal advertisement, this time a 90-second edit, has been uploaded online through prominent automotive and entertainment blogs. The edit will be followed by Youtube masthead and pre-roll activity.

Toyota will also avail of cinema spots, putting them together with the release of the new James Bond film, Skyfall. To create the Toyota Real Deal campaign, Saatchi & Saatchi employed some of the world’s best animators to create a computer game-style city, which, according to the spot’s protagonist, is one of “pixels, pretence and driver assist.” The hero then turns to the underworld in his quest to feel alive and finds the Toyota GT86.

He uses sports coupe to break free of his unproductive, forged existence and go into the real world. The ad uses the classic Edith Piaf song, Non, Je Ne Regrette Rien, as its theme.

It is directed by Adam Berg and animated by Digital Domain. The Real Deal campaign will be complemented by press advertising and will run until March 2013. According to Lisa Fielden, Toyota Brand and Digital Marketing Manager, the GT86 marks the beginning of a new chapter for Toyota.

If you liked the article, share on:

Pin It

Comments

Recommended

To the proud owners and owner-to-be of the Porsche 991 Carrera GTS, there's good news for you all. German automobile manufacturer Porsche recently confirmed to the public that the Porsche...
by - March 23, 2017
McLaren diehards, this is the moment that you're all waiting for. The British automaker recently publicized the teaser outline of its new automobile that will hit the streets soon, dubbed...
by - March 23, 2017
PSA seems very confident about conquering the world. The purchase of Opel/Vauxhall for €2.2 billion ($2.3B) from General Motors makes PSA the second largest car company, just behind the Volkswagen...
by - March 23, 2017
Reporting for duty. It’s been a year since the Victoria Police was loaned a new Mercedes-AMG GLE 63 S Coupe. In those 12 months, the coupe served as the law...
by - March 23, 2017
After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries