Toyota launches Real Deal advertising campaign for Toyota GT86

Article by Anita Panait, on August 20, 2012

Toyota is carrying out a multi-million pound advertising strategy for the new GT86 sports coupe. The campaign, dubbed as “Real Deal,” is created by Saatchi & Saatchi London and celebrates the company’s return to its sports car heritage and mirrors the acclamations the GT86 has received. Toyota made its kicked off the campaign on August 17, 2012, by releasing a 60-second TV spot.

The Real Deal spot features a story of a CGi man who has become tired of living in a superficial, artificial world.  Another Real Deal advertisement, this time a 90-second edit, has been uploaded online through prominent automotive and entertainment blogs. The edit will be followed by Youtube masthead and pre-roll activity.

Toyota will also avail of cinema spots, putting them together with the release of the new James Bond film, Skyfall. To create the Toyota Real Deal campaign, Saatchi & Saatchi employed some of the world’s best animators to create a computer game-style city, which, according to the spot’s protagonist, is one of “pixels, pretence and driver assist.” The hero then turns to the underworld in his quest to feel alive and finds the Toyota GT86.

He uses sports coupe to break free of his unproductive, forged existence and go into the real world. The ad uses the classic Edith Piaf song, Non, Je Ne Regrette Rien, as its theme.

It is directed by Adam Berg and animated by Digital Domain. The Real Deal campaign will be complemented by press advertising and will run until March 2013. According to Lisa Fielden, Toyota Brand and Digital Marketing Manager, the GT86 marks the beginning of a new chapter for Toyota.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries