Toyota is studying the prospect of creating a model that’s inspired by a decade-old concept and pitting this model against the Nissan Juke. Toyota’s California-based CALTY design studio developed the Toyota RSC — Rugged Sports Coupé. Its debut was at the 2001 Chicago motor show.
The RSC didn’t actually lead to anything but it was reassessed recently, primarily due to the international success of the Nissan Juke, which has a concept that’s similar to the RSC. There hasn’t been any final decision made yet about starting production on the RSC.
However, it’s believed that the RSC would use either the Yaris platform, which will lead to the creation of a direct rival for the Juke, or the new Auris platform, which would represent a solution to the crowded rear cabin that impairs the Juke. These two platforms offer the hybrid option that would likely perform well in the crucial Californian market.
Toyota is also considering the appeal of the RSC as both a compact off-roader and a sports car that was a major trend at the end of the 1990s.
It can be recalled that under the leadership of Simon Cox, Isuzu’s UK-based concept studio created the VX-2 off-road coupé in 1998. It was in late 2011 that Volkswagen unveiled the Golf-based Cross Coupé concept.