Toyota Mirai is priced at $57,500 before incentives in the US, lease for $499/month

Article by Christian A., on November 20, 2014

Toyota Motor Corp. is so confident in a future for fuel-cell vehicles that it plans to start selling its Mirai fuel-cell sedan in late next year. Mirai, which means “future” in Japanese, expresses Toyota’s confidence that hydrogen would be accepted by consumers in the United States as a clean fuel alternative in the next five years.

Toyota is planning to sell nearly 200 Mirai sedans when commences sale in California in late 2015 and 3,000 units by the end of 2017, with the increase in number coming from expanded marketing in Northeast US. Toyota Chairman Takeshi Uchiyamada said the Toyota targets around 700 sales of the Mirai globally in 2015 and “tens of thousands by 2020.”

Toyota plans to offer lease terms similar to Hyundai’s -- payments of $499 over 36 months, with an initial payment of $3,649 at signing. The carmaker also plans to offer the Mirai for purchase at $57,500.

Consumers could expect federal and California state incentives to trim around $13,000 from the sticker price, which means that buyers would be available at under $45,000, a price point that Bill Fay, group vice president and general manager of the Toyota Division, sits well with their focus groups.

Toyota expects fleet users to account for 10 percent of overall Mirai sales, while around 90 percent of retail sales going to leases.

Fuel will be provided for free to Mirai owners due to difficulties determining and pricing the amount of hydrogen used to fill their tanks. Toyota is just one few carmakers that has set their focus on fuel-cell vehicles.

Honda recently unveiled details of its own FCVs while Hyundai started leasing its Tucson FCEV at three dealerships in Southern California in June. General Motors and Mercedes-Benz have conducted demonstration fleets on the road for years.

If you liked the article, share on:

Pin It

Comments

Recommended

Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries