Toyota Mirai is priced at $57,500 before incentives in the US, lease for $499/month

Article by Christian Andrei, on November 20, 2014

Toyota Motor Corp. is so confident in a future for fuel-cell vehicles that it plans to start selling its Mirai fuel-cell sedan in late next year. Mirai, which means “future” in Japanese, expresses Toyota’s confidence that hydrogen would be accepted by consumers in the United States as a clean fuel alternative in the next five years.

Toyota is planning to sell nearly 200 Mirai sedans when commences sale in California in late 2015 and 3,000 units by the end of 2017, with the increase in number coming from expanded marketing in Northeast US. Toyota Chairman Takeshi Uchiyamada said the Toyota targets around 700 sales of the Mirai globally in 2015 and “tens of thousands by 2020.”

Toyota plans to offer lease terms similar to Hyundai’s -- payments of $499 over 36 months, with an initial payment of $3,649 at signing. The carmaker also plans to offer the Mirai for purchase at $57,500.

Consumers could expect federal and California state incentives to trim around $13,000 from the sticker price, which means that buyers would be available at under $45,000, a price point that Bill Fay, group vice president and general manager of the Toyota Division, sits well with their focus groups.

Toyota expects fleet users to account for 10 percent of overall Mirai sales, while around 90 percent of retail sales going to leases.

Fuel will be provided for free to Mirai owners due to difficulties determining and pricing the amount of hydrogen used to fill their tanks. Toyota is just one few carmakers that has set their focus on fuel-cell vehicles.

Honda recently unveiled details of its own FCVs while Hyundai started leasing its Tucson FCEV at three dealerships in Southern California in June. General Motors and Mercedes-Benz have conducted demonstration fleets on the road for years.

If you liked the article, share on:


Login or Create new account to add a comment!


Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016
Soon, Fiat Chrysler’s Dodge brand will be ending the production of the Dodge Viper. So practically, the 2017 Dodge Viper will be the last Viper up for grabs. Gerry Wood...
by - October 25, 2016
Say hello to the fastest accelerating production car in the world: the new 2017 Tesla Model S P100D. Powered by a 100 kWh battery, this new model basically outruns almost...
by - October 25, 2016
Ever heard of the “Lynk & Co” automotive brand? Well, it is highly likely people haven’t. This is practically because this is new brand created by the joint venture between...
by - October 25, 2016
Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016