Toyota Motor Sales USA logs 5% hike in March 2014 sales

Article by Andrew Christian, on April 6, 2014

Toyota Motor Sales USA posted a 5-percent increase in sales last month to 215,348 units, making the carmaker’s best March since 2008. Toyota Division, which includes Scion vehicles, logged 3-percent hike in sales to 186,755 while Lexus reported a 23-percent leap in sales to 28,593 units. The carmaker posted an 11-percent surge in Camry sales in March to almost 42,000.

Sales of Corolla, however, dropped 6 percent in March with the Yaris, Prius and Avalon logging double-digit percentage dips. Scion sales as a group fell 8 percent. Despite the year-on-year numbers, March 2014 proved to be the strongest month for Corolla and Toyota’s collective hybrid nameplates since August.

Toyota Motor Sales performed strongly on the truck side, with its recently redesigned crossovers providing the boost. Sales of the Highlander were up 14 percent, RAV4 up 20 percent and 4Runner up 53 percent. Toyota also logged a 25-percent jump in sales of its Tundra full-sized pickup.

Bill Fay, Toyota Division general manager, remarked that overall, the US auto market has “swung a bit more” to light trucks, with SUVs leading the market. He said that the carmaker is positioned well, not just from an inventory standpoint, but also with a number of models leading their segments. He added that the Prius will benefit from hybrid segment seen to pick up in the second quarter of 2014.

Fleet sales in March were 21,063, accounting for around 10 percent of total sales in the month. Fay is not expecting Toyota to increase much its incentive spending in April, as the carmaker looks to build on the momentum of the last weeks of March. Fay added that they are looking to capture delayed purchases from the last months. [source: Toyota]

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