Toyota Motor Sales USA logs 7% hike in sales in October 2014

Article by Christian Andrei, on November 7, 2014

Toyota Motor Sales U.S.A. posted a 7-percent jump in sales in October to 180,580 cars and trucks, thanks to strong performances from its SUV and crossover offerings. Toyota and Scion logged an 8-percent jump in sales to 157,225, while Lexus posted a 3-percent rise in deliveries to 23,355 units. Leading that way are SUVs and crossovers -- Toyota RAV4, Highlander, 4Runner and the Lexus GX – that recorded surges 20 percent or more.

Bill Fay, Toyota division general manager, said in a conference call that Toyota’s fortunes for the month were brought by stable economic conditions, increasing consumer confidence and employment, lower gas prices. He remarked that the auto industry posted another “excellent” month in October, and is on pace to deliver sell 16.4 million vehicles for 2014.

These conditions allowed Toyota to hike its pickup sales by 1 percent, enabling Toyota division to post overall light-truck sales -- including those of crossovers and SUVs -- of 14 percent in October. Toyota division also saw its car sales climb 3 percent in October, boosted by the rollout of the re-engineered Camry.

The 2015 Camry hiked the nameplate’s total sales in the month by 14 percent. According to Fay, the 2015 Camry makes up for around 55 percent of all Camrys in dealer inventory, adding that the popular sedan’s marketing launch is ramping up.

The carmaker’s hybrid sales, however, took a hit no thanks to lower average gas prices that have dipped below $3 per gallon. Toyota saw the deliveries of the Prius and the Avalon Hybrid drop 14 percent and 5 percent, respectively in October.

For the first 10 months of the year, Toyota posted a 6-percent rise in US sales to 1,975,368 vehicles. Lexus, meanwhile, logged a 14-percent jump in sales for the January-October period.

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