Toyota Motor Sales USA posts 13-percent jump in total sales in April 2014

Article by Andrew Christian, on May 3, 2014

Toyota Motor Sales U.S.A. had a fruitful month in April as 14 of its nameplates posted double or triple-digit sales growths in the United States in the month. Toyota posted a 13-percent surge in overall sales in April to 199,660 units, growing faster than the auto industry's 8-percent gain.

Its Toyota Division saw sales hike 12 percent to 176,495 units, while Lexus saw deliveries rise 28 percent to 23,165 in April, which marked the biggest percentage gain in eight months for Toyota Division and in more than a year for Lexus. Toyota Division General Manager Bill Fay remarked that the momentum building in March continued into April.

Toyota logged an 18-percent leap in light trucks sales and a 10-percent jump in car deliveries in the month. Two Lexus nameplates -- the GX and IS – saw their deliveries more than doubled from a year ago while the Toyota FJ Cruiser saw its sales quintupled. Toyota, however, posted lower demand for its Prius hybrid car.

The carmaker posted a 9-percent drop in Prius sales in April and a 19-percent dip in the first four months of the 2014. Sales of the plug-in Prius, however, nearly tripled in April, although the standard Prius sedan dropped 17 percent in the month.

The Toyota Camry and Corolla each logged a 20-percent hike in sales last month, each becoming the top-sellers in their respective segments. The Japanese carmaker also posted a 24-percent jump in Toyota Tundra sales to over 10,000 units.

Lexus saw six of its eight nameplates grow in April in terms of sales. Jeff Bracken, Lexus general manager, remarked that customer continue to “move up or back into luxury segments.” Fay noted that a backlog of railroad freight trimmed Toyota's April inventory, particularly some of its light trucks. [source: Toyota]

Topics: toyota, sales

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