Toyota mulls offering Camry TRD special edition

Article by Christian A., on February 5, 2015

Toyota is hoping to leverage the popularity of its Toyota Racing Development line by expanding it to its passenger cars, with the No. 1 car in the United States – the Camry – first on the list. So far, its TRD editions of the Tundra and Tacoma pickups and 4Runner SUV managed to capture younger buyers while selling them at higher sticker prices.

Should Toyota decides to offer a Camry TRD, the edition should further hike the nameplates sales, which have been the highest in the US since years ago. The sedan, usually a good buy for families, would now be able to attract a greater number of younger shoppers. The Camry has been racing in the NASCAR since 2007, which has been appealing to younger demographics.

Bill Fay, general manager of Toyota Division, told Automotive News at the Detroit auto show that the carmaker may offer a Camry TRD yearend, although the more probable date would be next year. He said that while the Camry TRD’s tricked-out exhaust systems, oversized wheels and bold exterior may not appeal to its core family buyers, the special edition is too good to pass up.

In fact, around 40 percent of Tacoma buyers opt for TRD models, Toyota disclosed. For the Camry though, a TRD edition would mean another part of a transformation of the line. Last year, Toyota implemented a mid-cycle overhaul of the Camry, adding a new sporty XSE trim level above the SE grade.

Bob Carter, Toyota Motor Sales U.S.A.'s senior vice president of automotive operations, remarked that paved way for a two-prong strategy for the Camry: the traditional LE line and its derivatives compete in the luxury segment while the SE and variants compete in the sports segment.

So far, the sporty side of the Camry has more popular, with the SE line accounting for about half of total sales and attracting much younger buyers.

If you liked the article, share on:

Comments

Recommended

There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries