Toyota mulls offering Camry TRD special edition

Article by Christian Andrei, on February 5, 2015

Toyota is hoping to leverage the popularity of its Toyota Racing Development line by expanding it to its passenger cars, with the No. 1 car in the United States – the Camry – first on the list. So far, its TRD editions of the Tundra and Tacoma pickups and 4Runner SUV managed to capture younger buyers while selling them at higher sticker prices.

Should Toyota decides to offer a Camry TRD, the edition should further hike the nameplates sales, which have been the highest in the US since years ago. The sedan, usually a good buy for families, would now be able to attract a greater number of younger shoppers. The Camry has been racing in the NASCAR since 2007, which has been appealing to younger demographics.

Bill Fay, general manager of Toyota Division, told Automotive News at the Detroit auto show that the carmaker may offer a Camry TRD yearend, although the more probable date would be next year. He said that while the Camry TRD’s tricked-out exhaust systems, oversized wheels and bold exterior may not appeal to its core family buyers, the special edition is too good to pass up.

In fact, around 40 percent of Tacoma buyers opt for TRD models, Toyota disclosed. For the Camry though, a TRD edition would mean another part of a transformation of the line. Last year, Toyota implemented a mid-cycle overhaul of the Camry, adding a new sporty XSE trim level above the SE grade.

Bob Carter, Toyota Motor Sales U.S.A.'s senior vice president of automotive operations, remarked that paved way for a two-prong strategy for the Camry: the traditional LE line and its derivatives compete in the luxury segment while the SE and variants compete in the sports segment.

So far, the sporty side of the Camry has more popular, with the SE line accounting for about half of total sales and attracting much younger buyers.

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016