Toyota mulls possible shape redesign for next-generation Prius

Article by Anita Panait, on November 6, 2012

Toyota Motor Corp. is considering whether to retain the aerodynamic wedge-shape of the Prius as it designs the next-generation of the hybrid line. According Chris Hostetter, Toyota's U.S. group vice president for strategic planning, many people have been hinting that they are ready for a new Prius look.

Hostetter, who is collaborating with Toyota engineers on the redesign of the Prius, remarked that maybe the architecture for the vehicle has been a bit similar for the last two generations.

Hostetter told Bloomberg in a phone interview that while Toyota has yet to select a look from "a menu to choose from" for the next Prius, one of the options they are exploring is to evolve it. Automotive News reported in July that the redesigned Prius is due to be rolled out in the spring of 2014.

Toyota’s drive to widen Prius's appeal comes as the hybrid line cash in on record deliveries, topping sales rankings in markets like Japan and California. A possible redesign of the Prius is being goaded by stricter fuel-economy rules in US as well as tougher hybrid competition from Ford Motor Co. and Honda Motor Co.

According to figures released by Toyota, the carmaker posted a 60-percent jump in global sales of the Prius – including main hatchback, V wagon, plug-in model and subcompact Prius C – in the first nine months of 2012 to 691,281 units.

The carmaker was able to sell 509,399 units in 2010, when it offered only the hatchback variant. According to John Wolkonowicz, an independent analyst who specializes in automotive history, the shape of the Prius was perfect for the product as it was distinctive. Wolkonowicz, however, noted that the current shape also appealed to only a certain type of buyer, so it is now time for Toyota to sell the Prius to a broader market.

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries