Toyota offers free 2-year service plans as standard to boost confidence

Article by Christian Andrei, on October 7, 2010

As part of a strategy to restore the customers’ trust after the massive recalls, Toyota Motor Corp. is launching two new US service plans that will be offered as standard with Toyota and Scion brand vehicles. These plans – dubbed Toyota Care and Scion Service Boost – were announced in an Oct. 6 statement. They take effect immediately.

Toyota said that these plans offer free factory scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first. With this offer, Toyota becomes the first full-line brand to offer a complimentary maintenance plan as a standard feature.

Last spring, Toyota rolled out no-cost maintenance plans as part of the same strategy to gain back its reputation. Toyota decided to make these plans standard after getting feedback that 73% of the customers with the support service said it improved their confidence in Toyota. These new plans will be publicized through a nationwide advertising campaign that started on Oct. 6.

These plans cover all normal factory-recommended maintenance services mentioned in each vehicle's owners manual. This includes oil and filter changes, tire rotations, lubrication of key chassis parts/components, a 19-point inspection and 24-hour roadside assistance.

Toyota added two new standard customer service features in a bid to boost customer confidence and to assure Toyota car drivers that they are in good hands. This is because these maintenance plans provide coverage for services that are necessary to make sure that the vehicles people own are always in top condition for the first two years after purchase.

Bob Carter, who served as vice president and general manager of the Toyota Division group, said that customer feedback was the main driving force behind the decision to include these 2-year maintenance plans with every purchase of a new Toyota car.

Press Release

Complimentary Maintenance Plans Now Standard on New Toyota and Scion Models

As an added value for customers, Toyota today announced that new Toyota and Scion vehicles1 will now come standard with Toyota Care and Scion Service Boost . These two new plans offer complimentary normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

The two maintenance plans, which go into effect today, make Toyota the first full-line brand to offer a complimentary maintenance plan standard on new Toyota vehicles within its line-up. The brand began offering complimentary maintenance plans this spring as part of its seasonal sales programs. Due to the favorable response from customers, including 73-percent who said it improved their confidence in Toyota, both plans are now standard on new-vehicle purchases across the Toyota and Scion line-up.

“The two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers,” said Bob Carter, Toyota Division group vice president and general manager. “The new programs were inspired by owner feedback and once again reflect how Toyota listens to its customers.”

Both maintenance plans cover all normal factory-recommended maintenance services outlined in each vehicle’s owners manual, which includes oil and filter changes, tire rotations, lubrication of key chassis parts/components, a 19-point inspection and 24-hour roadside assistance (lockout protection, flat tires, towing, jump starts, etc.). Additional details will be available through Toyota & Scion dealers.

The Toyota Care program will be supported by an ad campaign from Toyota’s advertising agency Saatchi & Saatchi. The television ads begin airing nationally today, with the campaign extending to print, outdoor, online and digital later in the month. The message emphasizes peace of mind and worry-free maintenance.

Scion Service Boost will be supported through a variety of marketing and media outlets through Scion’s marketing partners.

1 Covers factory scheduled service. Plan is 2 years or 25,000 miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details.

Topics: toyota

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