Toyota planning to expand Scion lineup

Article by Christian Andrei, on August 26, 2010

In response to a 60% decline in Toyota's youth-oriented Scion brand, chairman and CEO of Toyota Motor Sales USA Yoshimi Inaba wants to expand the lineup to ensure the freshness of the brand.

The Scion was the hardest hit of all of its divisions and Inaba is not taking it lightly. He said that one of his jobs is to revive the Scion spirit in the United States.

Currently, Scion has three vehicles in its lineup: the xB and xD hatchbacks and the tC coupe. The first generation of the xB--a funky, boxy hatchback--was Scion's most successful vehicle.

A redesign in 2008 rendered the xB more usable, but somewhat more conservative in design. To improve sales, Toyota is likely to add vehicles from its foreign markets that don´t jive with its eponymous brand's image in the U.S.

One of those being rumored is the iQ, which fits in with the hip, quirky image carried by Scion. The iQ, which is sold as a Toyota in Japan and Europe, doesn't meet U.S. consumers' expectations for Toyota as a safe, conservative automaker.

Meanwhile, the 2010 Nissan Cube and the 2010 Kia Soul, which recreated the eccentricity of the original xB, have been capitalizing on Toyota's flailing sales.

Topics: toyota, scion, lineup

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Acura fans and customers rejoice! Sales have begun for the flagship model of Acura’s RLX top-of-the-range sedan – the 2017 Acura RLX Sport Hybrid. Described by Acura as its most...
by - December 6, 2016
Autonomous cars are slowly but surely gaining more appeal among drivers around the world. While a complete self-driving system has yet to be launched, carmakers have been finding ways to...
by - December 6, 2016
BMW has officially ended the production cycle for what is considered as its meanest and fastest sports car – the BMW M4 GTS. Basically a power-up evolution of the BMW...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries