Toyota prepares to announce best deals later this month

Article by Christian A., on November 5, 2010

In the next few weeks, Toyota will launch special leasing and purchase deals in order to boost the declining volume. Toyota’s US sales in October dropped by 4% compared to the previous year.

The overall industry posted a 13% increase. And while other automakers reported sales improvements, Toyota was the exception as it had seen its sales drop due to the recall crisis it faced this year.

When it comes to US sales year-to-date, Toyota posted a 1% increase while the overall market had gone up by 11%. Toyota brand boss Bob Carter told reporters that showroom traffic has improved as consumers were attracted to the new Toyota Care campaign that offers routine maintenance as standard for all vehicles.

He promised that at Toyota's annual Toyotathon sales event later this month, a series of financing and leasing incentives will be announced. He said that marketing and its incentives program will be given a boost but they will still be “consistent in the APR and lease arenas.”

He called them the “best deals of the year” and one proof of this is that the market is being moved by these leasing and APR deals. Carter said that some of the light truck incentives will be cash since this is what’s typical in those segments.

But to protect the brand, most will remain to be leasing and finance deals. Analysts said that sales would be lower in the fourth quarter because of Toyota's persistent image problems from recalls and the big discounts given earlier in the year. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

Ever since the Regera premiered in 2016, Koenigsegg has been firm about increasing its coverage around the globe. Part of the idea was to ask its employees in Angelholm to...
by - February 21, 2017
There is no harm in admitting that both the conventional and the hybrid versions of the Lexus LC 500 are real stunners when it comes to its exterior styling. Even...
by - February 21, 2017
Jaguar is placing three new Ingenium engines on the F-Pace crossover, XF saloon and XE sedan for the 2018 model year. According to Jaguar’s recent announcement, the updates will also...
by - February 21, 2017
After Volkswagen snagged Toyota’s crown as the world’s best-selling automaker, there’s no stopping the Japanese manufacturer from dominating the hybrid arena. As of January 31st , Toyota’s increasing global unit...
by - February 21, 2017
There is no denying that the performance versions of the Jaguar F-Type and the Land Rover Range Rover are definitely hot – both in terms of looks and road dynamics....
by - February 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries