Toyota preparing a global recall of its new Prius hybrid

Article by Christian A., on August 25, 2010

After Toyota Motor Corp.'s recalls in the US, Europe and other markets, the carmaker is now moving to recall the latest generation Prius hybrid car in Japan, according a source familiar with the matter. This report is seconded by many other news agencies which cited multiple sources.

Toyota has revealed that it is in talks with safety regulators worldwide on how to fix a software defect, which results to a braking delay in certain road conditions.

Last Friday, Toyota President Akio Toyoda apologized for the recall of 8 million vehicles. Toyoda had added that the carmaker was hurrying to reach a decision about the Prius.

Of course, Toyota has been aiming to restore consumers' confidence in the brand. Toyota is currently under fire, with criticism coming from U.S. safety authorities and members of the Obama administration who accuse it of not responding fast enough on issues related to unintended acceleration linked to 19 crash deaths in the US in the past decade.

According further to the source, the announcement to recall the 2010 Prius is likely to come from a filing with Japan's Transport Ministry on Tuesday and will be followed by plans elsewhere.

The Prius is a very crucial model for Toyota, as carmakers around the globe prepare for a new era in low-emission vehicles. The Prius was Japan's top-selling car in 2009; it has cumulative global sales of more than 300,000 units.

If you liked the article, share on:

Comments

Recommended

After Volkswagen snagged Toyota’s crown as the world’s best-selling automaker, there’s no stopping the Japanese manufacturer from dominating the hybrid arena. As of January 31st , Toyota’s increasing global unit...
by - February 21, 2017
There is no denying that the performance versions of the Jaguar F-Type and the Land Rover Range Rover are definitely hot – both in terms of looks and road dynamics....
by - February 21, 2017
Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries