If Toyota President Akio Toyoda had his way, he would have us believe that "Toyota cars are safe," according to his latest statement. Toyoda had apologized for safety problems that have placed the carmaker "in crisis" as it is now considering a second recall.
This time, it is related to the brakes on some Prius hybrids. Toyoda's news conference came after rival Ford Motor Co. said that it has prepared a software update for the braking system on two of its own hybrid models.
Speaking at the company's base in Nagoya, central Japan, Toyoda said that the company was "in crisis" and faced big challenges.
A part of his speech says, "I would like to take this opportunity to apologize from the bottom of my heart for causing many of our customers concern after the recalls across several models in several regions."
So far, Toyota has recalled more than 8 million Toyota cars worldwide over problems related to a sticking accelerator pedal. In the past decade, this problem has been linked to 19 crash deaths in the United States.
Toyoda made a pledge to set up and personally oversee a quality improvement task force that would involve external experts monitoring quality management.