Toyota is increasing the prices slightly for the 2013 lineup that includes the Prius, Prius v and Prius Plug-in. In each trim level, the standard Prius is raising the price by $200. Toyota uses numbers for its vehicle trim levels with numbers. For the Prius, Toyota uses numbers one through five. The Prius one, the most affordable option with a starting price of $23,215, is available just for fleet sales.
The Prius two, the lowest-cost consumer Prius, has a starting MSRP of $24,200. The prices of the Prius three, four and five are $25,765, $28,435 and $30,005, respectively. There is a new specialty trim package named the Persona Series that’s all new for 2013. Customers can ask for it only with the Prius three trim level.
Compared to the base three trim, this package is $1,400 more expensive. It includes 17-inch alloy wheels, exclusive exterior color Black Cherry Pearl, charcoal-hued SofTex material with black accents, red stitching all over the interior and a dark chrome steering wheel bezel that complements a dark chrome shift knob ring and door grips.
The Prius Persona Series has a price tag of $27,130. The Prius V is offered just in the two, three or five trim levels, which have all raised their prices by about $120 compared to last year. The Prius V two is priced at $26,650.
Meanwhile, the range-topping five costs $30,295. The Prius V this year will get a Seaglass Pearl exterior color and SofTex-trimmed steering wheel. For next year, the Prius Plug-in is unchanged from the 2012 model. It has a base price of $32,000 and it could go as high as $39,525 for the Prius Plug-in Advanced. These are the only two trims levels offered on the Prius Plug-in.
One feature that has been improved for the new Toyota Prius is the Intelligent Parking Assist system. The enhanced version ensures that parking maneuvers are faster and more efficient. For example, the system no longer needs to rely on any parking bay lines in order to determine if a space is for parking or not.
An interesting addition is that a combination of voice navigation and monitor display ensures that when the system determines that there is ample space for parking, the driver is immediately guided to a starting point. In addition to the standard driver supporter functions, there is now an EV indicator lamp plus the addition of two functions which are the Fuel Consumption Record and the Eco Savings.
What the former does is to display the current average fuel consumption as well as the figures for the last 5 months. Meanwhile the latter function enables a user to set a target for the fuel consumption and the current price of the fuel. Thus when consumption is less when compared to the value set, the meter will show just how much was saved for the month.
On the center console, the arm rest comes with a new design and can now be opened in a vertical manner. The arm rest has an open-type cup holder incorporated to it and has been finished with a silver ring. Once opened, the armrest has storage space and at the front are AUX connection and a USB port. While the multi-information display is still present, it offers a display that is more three-dimensional with clearer images given the inclusion of the Vacuum Fluorescent Display with a 16 gradation-step.
There are other exciting features inside like the wide range of choices for the multi-media equipment. To serve as an example of the brand’s new way when it comes to convenient on-board multi-media systems that are affordable, the new Prius is fitted as standard with the Toyota Touch, which is a full-color 6.1-inch display with touch-screen interface.
There is a new MP3/CD player and for those who want to stream music using their mobile phones, Bluetooth connectivity is available. USB Port is offered as well and there is even a facility that allows an iPod album cover art to be displayed. Other features are easy access to the settings, Energy Flow monitor, and rear view camera.
While the features are indeed excellent, it is just as important to learn that Toyota has managed to increase the sensorial quality of the interior. This is done by having a black interior and then adding in silver inserts to the center console and air vents. Helping with this as well is the push start button which is now in hybrid-blue plus the high grade seat upholstery.