Toyota is increasing the prices slightly for the 2013 lineup that includes the Prius, Prius v and Prius Plug-in. In each trim level, the standard Prius is raising the price by $200. Toyota uses numbers for its vehicle trim levels with numbers. For the Prius, Toyota uses numbers one through five. The Prius one, the most affordable option with a starting price of $23,215, is available just for fleet sales.
The Prius two, the lowest-cost consumer Prius, has a starting MSRP of $24,200. The prices of the Prius three, four and five are $25,765, $28,435 and $30,005, respectively. There is a new specialty trim package named the Persona Series that’s all new for 2013. Customers can ask for it only with the Prius three trim level.
Compared to the base three trim, this package is $1,400 more expensive. It includes 17-inch alloy wheels, exclusive exterior color Black Cherry Pearl, charcoal-hued SofTex material with black accents, red stitching all over the interior and a dark chrome steering wheel bezel that complements a dark chrome shift knob ring and door grips.
The Prius Persona Series has a price tag of $27,130. The Prius V is offered just in the two, three or five trim levels, which have all raised their prices by about $120 compared to last year. The Prius V two is priced at $26,650.
Meanwhile, the range-topping five costs $30,295. The Prius V this year will get a Seaglass Pearl exterior color and SofTex-trimmed steering wheel. For next year, the Prius Plug-in is unchanged from the 2012 model. It has a base price of $32,000 and it could go as high as $39,525 for the Prius Plug-in Advanced. These are the only two trims levels offered on the Prius Plug-in.