Toyota Prius pummels Honda Insight in the hybrid war

Article by Christian A., on August 26, 2010

At the marketing launch last March, the Honda Insight was being pushed to be the hybrid for everyone." Unfortunately, its sales since then belie this statement. The truth is that it has failed to capture a large part of the market. At the time of the launch, Steve Center, Honda vice president of advertising and public relations, had said that the company doesn´t only want a sliver of the market.

In what could be considered a dig at the Toyota Prius, Center said that the Insight was going to be a populist's car and not an elitist's car. However, Honda may want to step up its advertising since Honda's initial 90,000-unit U.S. sales goal was revised to 60,000 because of the weak economy.

Since the March launch, sales of the Insight total just 17,530, for an annual sales rate of about 25,000, according to the Automotive News Data Center. After eight months, it can be concluded that the Insight badly trails the segment-leading Prius.

A bright spot though is that the Insight is selling better than other rival hybrids. To illustrate it more clearly, Honda is selling one Insight for every six Toyota Priuses.

According to Compete Inc. and Edmunds.com, the Insight just isn't getting the interest needed to hit its sales goals. Honda spokeswoman Christina Ra said that the Insight was not intended to compete with Prius. Instead, it was meant to be a gateway vehicle for young shoppers who were hit the hardest in this recession.

If you liked the article, share on:

Comments

Recommended

Is there anything more exciting than a spoiler? Well, for those who didn't know, there are those who have already seen the Mercedes-AMG Project One (in the flesh) way before...
by - April 25, 2017
Does the Honda Passport ring a bell to you? This was the first ever SUV that was sold by the Japanese automaker, but it was not that successful compared with...
by - April 25, 2017
Wagon buyers who prefer their vehicle to be luxurious, you will have an entirely brand new selection at the latter part of this year. Porsche will start rolling out 4...
by - April 25, 2017
McLaren rejects the idea of creating anything other than a sports car. That means that vehicles that would be ideal for families such as an SUV or a crossover are...
by - April 25, 2017
The new and improved Opel Grandland X is out, and this large SUV is something the European market did not know they would need. Now measuring at 14.7 feet (4.48...
by - April 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries