Toyota puts the spotlight on Lexus, plans to add 10 hybrids by 2015

Article by Christian Andrei, on March 11, 2011

As part of a plan to restore its reputation after having gone through worldwide massive recalls, Toyota is putting the focus on Lexus and on new hybrid products. Last Wednesday, Toyota said that it is positioning Lexus further to be “global premium brand,” which will offer improved styling, more hybrids and better service.

The brand's sales have dropped by 9% this year, to 26,674 in the U.S. Toyota executives anticipate that the $29,995 CT 200h, a premium hybrid that launches this month, will boost sales and appeal to new customers.

The RX SUV is still Lexus's top-selling vehicle, with sales of 6,567 this year, a 13% rise. Meanwhile, five units of the $375,000 LFA supercar were delivered in February, says AutoWeek.

So far, nine were delivered in the U.S. this year. The LFA supercar delivers 552 hp and only 500 will be sold around the world. This week, a driver-development program started at Infineon Raceway in Sonoma, Calif., to provide education to buyers who wish to harness the capabilities of the performance car.

On the other hand, Toyota's Camry sedan will see development increasingly focused in North America for that market and exports. Toyota also hopes that by 2015, it will be able to add 10 more hybrids, including an expanded Prius family displayed in January at the Detroit auto show.

Topics: toyota, hybrid

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Each time that Mini launches a new generation of the Countryman crossover, a John Cooper Works performance version is always expected to follow. When Mini unveiled the next-gen 2017 Mini...
by - January 18, 2017
Ford Mustang customers won’t be able to specify the V6 powerplant for the latest iteration of the carmaker’s pony car. This comes as the new 2018 Ford Mustang is saying...
by - January 18, 2017
The man sitting at the top of the performance division of Mercedes-Benz – Tobias Moers – cryptically indicated that the Mercedes-AMG GT4 could be really coming. Moers, chief executive of...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries