Toyota recalling 12,984 cars in South Korea because of floor mats

Article by Christian Andrei, on August 25, 2010

In South Korea, 12,984 Toyota cars are being recalled due to its floor mats that can cause pedals to stick. This is the latest in a series of recalls involving over 8.5 million vehicles worldwide due to acceleration and braking issues.

In an e-mail, South Korea's Ministry of Land, Transport and Maritime Affairs divulged that the recalls cover Toyota's Camry sedans and Camry hybrids as well as its Lexus ES350 sedans made between Nov. 29, 2005, and Jan. 27, 2010.

The ministry also cited that the list includes 635 vehicles imported by individuals, and 444 cars that were recalled earlier.

For the inconvenience experienced by the customers, Toyota Motor Korea Co. CEO Hisao Nakabayashi submitted an apology. It's likely that Toyota will revise its sales target in the country due to the recalls.

Toyota had only started selling its flagship brand in October in South Korea. Kang Sang Min, an analyst at Hanwha Securities Co., said that the arrival of Toyota's brands in South Korea coincided with the massive recalls.

This meant that Toyota had no hope of dismantling Hyundai‚ hold in its home market. Kang Sang Min added that he expects the latest recall to have a "long-lasting impact," and to not make a dent in Hyundai's sales in the country.

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