Toyota relaunches Land Cruiser 70 for its 30th anniversary in Japan, will be produced for 1 year

Article by Christian Andrei, on August 26, 2014

Toyota celebrates the 30th anniversary of the Land Cruiser this year and in order to mark this event, the Japanese manufacturer announced that it will build the original Land Cruiser 70 for one year. This is probably the best move we’ve ever seen from a car manufacturer. Apparently, the demand is still strong for this model and the Toyota expects to sell around 200 units each month.

The Land Cruiser 70 will be produced only in Japan and will be offered as a double-cab pickup truck and as a four-door van. For those who don’t know, the Land Cruiser 70 was launched back in 1984 and was discontinued in 2004, but the model is still available in markets such as Australia and other parts of Asia.

The relaunched model uses an updated version of the 4.0-liter V6 petrol engine fitted with an aluminum block and with VVT-I, capable to deliver 231 hp (170 kW) and 360 Nm (265 lb-ft of torque).

Engine is bolted to a standard five-speed manual transmission and has a fuel consumption of 15.1 l/100 km or 15.5 mpg.

Toyota says that the Land Cruiser 70 will be equipped with a part-time four-wheel drive system with dual-mode automatic locking hub.

As a result, the Land Cruiser 70 can be fuel-efficient in the city thanks to the two-wheel driving while the four-wheel drive provides better driving performance on uneven ground and slippery roads. Optionally, Toyota offers the electric differential lock (front and ear), which prevents the vehicle getting stuck. 

Although the design remains the same, Toyota offers small updates such as a new grille, redesigned headlights as well as a new hood.

As standard, the Land Cruiser 70 is offered safety features such as airbags and ABS, but also comes with modern touches such as a trip computer.

Pricing starts at 3,600,000 JPY ($34,650) for the Land Cruiser Van while the pickup is priced at 3,500,000 JPY ($33,700). [source:]

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