Toyota remains optimistic about the U.S. industry sales

Article by Christian A., on December 5, 2012

The U.S. government may be implementing tax hikes and major spending cuts, which could lead to a fiscal cliff. Nevertheless, Toyota Motor Sales remains optimistic about the U.S. industry sales. Bob Carter, Toyota senior vice president of automotive operations, said that he is “more concerned” that the Midwest or Northeast will shut down due to a major snowstorm than the market being affected by an event in Washington.

He added that the market indicates a lot of strength now. Toyota anticipates that November sales will attain a 14.9 million seasonally adjusted annual rate of sales, with the calendar year achieving slightly higher than 14.3 million units. Carter said that there appears to be a strong consumer demand in November, when this month is usually weak.

Even if November is driven by a surge in demand as customers utilize their insurance to replace vehicles that were damaged during Hurricane Sandy, November will still be stronger than many summer months even without the incremental gain.

Toyota officially predicts that the industry in 2013 will be in the “upper 14s," but Carter expects to hit 15 million next year. Carter said that most of the 2013 growth will be generated from retail sales since fleet sales seems to have already reached the maximum level.

Carter added that the market is “going very well” and that there’s a real pent-up demand as consumer confidence is increasing. Jim Lentz, CEO of Toyota Motor Sales, said that there are 245 million cars in the U.S. but 20% of them are at least 16 years old.

This suggests that sales will continue to go up. The Toyota, Lexus and Scion brands, when combined, are likely to exceed the internal sales target of 2 million units this year. Carter didn’t establish a U.S. volume target for 2014 but he admitted that the redesign of five core Toyota products is expected to increase sales significantly.

If you liked the article, share on:

Pin It

Comments

Recommended

It’s quite safe to say that this generation marks the rise of the electric cars. For the past few years, automakers have been very busy trying to find the perfect...
by - March 28, 2017
Want to go for a sportier look, but don’t have enough cash to burn? Good news for future Ford Edge buyers, as the 2018 model year will have an optional...
by - March 28, 2017
Audi refreshes its portfolio as its go-faster division officially announces the release of six new RS models by the end of 2018. That’s quite a huge number of cars to...
by - March 28, 2017
Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries