Toyota sales increase by 26 percent in July

Article by Christian A., on August 3, 2012

Sales of Toyota Motor Sales U.S.A. increased by 26% in July as it continued to recover from the shortages last year from the impact of the earthquake in Japan. Toyota hopes to sustain its momentum by offering incentives in August such as 0% financing and discounted leases.

Even as Toyota experienced a setback after having posted gains of 60% in May and 87% in June, it continues to be on track to surpass its projection for 1.9 million combined sales for Toyota, Lexus and Scion in 2012.

Bill Fay, Toyota Division's new general manager, said that it won’t be releasing a revised forecast. For the fifth straight month, Toyota has been at the top of the industry when it comes to retail sales.

The Camry, which was named the top-selling car in the U.S., had helped in widening its lead its lead over the Honda Accord and Nissan Altima.

The Honda Civic beat out the Corolla and took its place as the best-selling compact car. Even with gasoline prices decreasing, the Prius hybrid sales stayed strong. Fay said that the Tundra full-sized pickup performed its best in the past 18 months.

Meanwhile, Scion vehicles all sold higher mainly because the Japanese factory that produces Scions was shut down because of the damage from the earthquake.

It is on track to reach sales of 72,000 units this year, which is less than 50% of its peak volumes in 2006 and 2007. Fleet sales accounted for only 4% of Toyota sales, as the company was able to satisfy majority of its fleet obligations, which were affected by the earthquake.

2012 Toyota Camry boasts an elegant and simple yet modern form, which emphasizes a wider and lower stance than earlier models. Its design expresses an "architectural statement" with its crisp and precise character lines. Meanwhile, its defined rocker panel molding – which is chrome accented on the LE and XLE – and its strongly curved door cross-section both lend a more expressive appearance to the Camry.

Moreover, the Camry’s headlights showcase a more dynamic shape and a main beam unit with pronounced curvature as it merges into the bumper cover. The fog lights are a standard on both the SE and XLE grades. Also, the rear lamp clusters tightly wrap the body sides, with their top sections extending toward the trunk panel.

The Toyota Camry LE and XLE sport an additional exterior chrome trim, while the SE grade introduces its own lower-body design as well as its exclusive fine-mesh upper grille area. Additionally, the SE boasts a 3-part lower grille section that houses fog lamps, together with black sport trimmed headlamp bezels. The SE’s prominent rocker panel moldings cleanly link to its integrated front/rear underbody spoilers, highlighting width, whereas the trunk lid has an integrated spoiler.

Four new colors accentuate the body’s new design. Two of these colors – Clearwater Blue and Attitude Black Metallic – are new to the carmaker in the U.S. The Attitude Black Metallic finish is blended in bright blue pigment, giving off a new and intriguing take on the traditional jet black finish. The Clearwater Blue, meanwhile, incorporates silver metallic pigment so as to give off a glassy, water-like effect.

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