The U.S. sales of Toyota Motor Corp. in January rose by 27%, continuing the rising trend for the entire 2012 and hinting that there will be market-share gains in 2013. Toyota was able to achieve sales of 157,725 sales for the month with a 26% increase for the Toyota Division (driven by fleet sales) and a 32% increase at Lexus.
In January 2013, the company’s market share in the U.S. had widened to 15.1% from 13.6% a year ago. In 2012, Toyota increased its U.S. share by 1.5 points. It had narrowed the gap behind second-ranked Ford Motor Co. while it attempted to pick itself up from the disasters it experienced in Asia. Bill Fay, Toyota Division general manager, said that its sales pace in the fourth quarter of 2012 had continued into January.
He added that this marks “a great start for the year” for Toyota, considering that it was worried about the impact of the fiscal cliff, the new tax rates, the year-end push in December and January being seen as a slower month. Fay also said that the due to the past 90 days’ activity pace, the automaker had to revise its internal 2013 forecast of 14.7 million sales for the industry.
January's seasonally adjusted annual rate was 15.3 million. Initially, Toyota Motor Sales projected a 100,000-unit increase for itself for 2013. It is around a third of the way to this target after only one month.
Toyota had become the top retail-sales brand once again. All of the big-volume products of Toyota had increases. The Corolla had a 32% increase while the Prius family grew by 37%. It sold 31,897 Camrys, continuing its run as the top-selling passenger car in the U.S. Double-digit percentage increases were posted by all Toyota trucks, crossovers and SUVs. Hybrid-vehicle sales also went up by 45%.