Toyota sales rose in the U.S. despite the recalls

Article by Christian Andrei, on August 25, 2010

Despite the damage to its reputation due to the recalls, US sales for Toyota Motor Co. rose in March to 145,156 units, up by 7% when compared to the same period in the previous year. Toyota asserts that the increase is attributed to the boosts it made to new- and used-vehicle incentives last month. However, first-quarter sales still dropped by 9%, to 368,966.

Toyota's move to provide incentives boosted sales of its certified used cars and trucks, including Scion, by 18% in March from a year earlier. Last March, Toyota brand sales totaled 26,288 certified used vehicles.

For the first quarter, sales went up by 3% to 64,293. Sales of Lexus certified used vehicles increased by 16% in March to 5,665 and were up 16% in the first quarter to 15,353.

Last March, sales of new Toyota, Scion and Lexus vehicles went up by 41%. Other carmakers mirrored Toyota's near-record incentive spending, and this led to the entire US car industry scoring a 24% jump in sales.

With regards to the used-vehicle segment, dealers were given a $450 credit through Toyota Financial Services for each certifiable used vehicle they purchased at the auctions from March 9 to 31. Dealers can use the credits through April to cover the per-vehicle fee Toyota charges for certification.

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