Despite the damage to its reputation due to the recalls, US sales for Toyota Motor Co. rose in March to 145,156 units, up by 7% when compared to the same period in the previous year. Toyota asserts that the increase is attributed to the boosts it made to new- and used-vehicle incentives last month. However, first-quarter sales still dropped by 9%, to 368,966.
Toyota's move to provide incentives boosted sales of its certified used cars and trucks, including Scion, by 18% in March from a year earlier. Last March, Toyota brand sales totaled 26,288 certified used vehicles.
For the first quarter, sales went up by 3% to 64,293. Sales of Lexus certified used vehicles increased by 16% in March to 5,665 and were up 16% in the first quarter to 15,353.
Last March, sales of new Toyota, Scion and Lexus vehicles went up by 41%. Other carmakers mirrored Toyota's near-record incentive spending, and this led to the entire US car industry scoring a 24% jump in sales.
With regards to the used-vehicle segment, dealers were given a $450 credit through Toyota Financial Services for each certifiable used vehicle they purchased at the auctions from March 9 to 31. Dealers can use the credits through April to cover the per-vehicle fee Toyota charges for certification.