Toyota says it will restart 3-shift operations to meet Yaris demand

Article by Christian Andrei, on September 9, 2011

On January 3, 2012, Toyota Motor Manufacturing France (TMMF) will resume 3-shift operations in order to cope with the demand for the new Yaris subcompact. The French unit of Toyota Motor Europe started to produce the Yaris, Toyota's top-selling model in Europe, in 2001. Since then, 2 million cars have been rolled out by this factory.

Toyota raised production to satisfy the forecasted demand for the all-new third generation Yaris, which entered production last July.

Toyota expects to reach annual sales of 200,000 Yaris vehicles in Europe, according to Autonews. The launch of the Yaris hybrid is set to take place in 2012. Toyota said that initially, the third shifts will run for 18 months and 800 temporary jobs will be created. Future sales will dictate if the shifts will be extended.

Furthermore, TMMF will generate 100 permanent jobs by the end of the first quarter of 2012. With this addition, Toyota will have a total of 4,300 workers. TMMF has used the three-shift format on two instances that took place between 2004 and 2010.

The 2nd generation of the Toyota Yaris will soon join the B-segment in the European Automotive Market. Yaris has twenty six percent of the total market share or equivalent to four million sales per year. Currently, most fuel-engine cars take up more than 2/3 of sales in the highly competitive marketing arena.

Ever since the BMPV and SUV offered customers more options, the B-segment market sales have been diversifying over the previous years. In spite of these, the hatchback-type still remains a best seller (accounting for as much as fifty percent of the total market share).

Today, more and more consumers are opting for the compact and fuel-efficient segment because of the jacked up fuel price and harmful effects of CO2. Hence, the B-segment is expected to stay on the course.

The new and highly versatile Toyota Yaris is also admired for its spacious interiors, agility, durability and efficient engine. Basically it has all the powerful elements of the 1st generation but it has upgraded to a higher standard for quality.

The new Yaris has all the essentials for everyday driving with its advanced transmission system, efficient powertrains and multi-media connectivity at reasonable price. Expect well-executed designs and better dynamics to go with a car that’s meant for the city life.

In fact, the German TüV 2011 has nothing but praises for Toyota’s quality vehicle. In response, the Toyota Motor Manufacturing in France has been working closely with the suppliers. They want to make sure that high quality standards are met for the new Yaris model.

As far as the B-segment goes, the new Toyota Yaris remains at the centre of the spotlight. This beautiful hatchback is designed to meet today’s demand for better value, fuel economy and most of all, superior quality and performance.

Topics: toyota, toyota yaris

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