Toyota says that 2012 Yaris is bolder, sharper and more dynamic

Article by Christian Andrei, on July 22, 2011

Toyota said that the third generation Yaris was designed to have a “bolder, sharper and more dynamic” look but still be “compact outside, spacious inside” – a distinct trait that the model has held since it was first launched in 1999. Production has already started at Toyota’s facilities in Japan.

The highlights for this car include an all-new front end with slim, horizontal headlights and prominent, deep lower air intake. It features a bigger front quarterlight, with the A-pillar shifted forward some more, resulting to a more steeply raked windscreen.

Toyota dropped the vertical bar on the rear side windows of the older Yaris that had divided the glazing. Consumers can choose between new 15 and 16-inch alloy wheel designs as well as from 10 various colors for the body. Two new shades are offered: Deep Aqua and Burning Red.

The interior features gun metal trims on the driver’s instruments, the multimedia touchscreen and air vents, and chrome detailing can be seen on the controls and switchgear. The cabin is wider by 30mm, an increase that’s emphasized by the strong horizontal lines of the new dashboard. It has a new soft-padded dash section that comes with matching upper door panel pads.

The padded sections are color-coordinated with inserts in the seat upholstery, strengthening the interior’s high quality feel. The Yaris gets new front seats that have increased vertical adjustment and even an arm rest on some models.

This design offers better body holding and comfort, with wider, higher sided cushions that have a raised front edge that could ease the stress of long trips. Offered as standard of the top-of-the-line model is a panoramic glass roof.

The Toyota Yaris was first launched in Europe in 1999 and since then, all the succeeding generations of the car have been following the same main concept: compact outside and roomy inside. The Toyota Yaris has earned the nickname Piccolo Genio, which means “little genius,” giving tribute to the packaging of the first and second generation Yaris.

The new Toyota Yaris, of course, takes its cue from the earlier models. The exterior of the third generation Yaris sports a bolder, elegant and more dynamic design that is expected out of a European compact car. The car is now 3,885 mm long, or about 100 mm longer than the earlier models, yet still one of the most compact cars in its segment. The turning circle is just 4.7 meters, and that makes the new Yaris very agile when driven in the city.

The new Yaris is 1,695 mm wide, keeping the same width as the previous Yaris. It is, however, 20 mm shorter, standing only 1,510 mm high. The shorter height gives the car a lower center of gravity and a more athletic appearance. The wheelbase has been made bigger by 50 mm. This is coupled with short overhangs for both the rear and the front, as well as distinct wheel arches that altogether give the new Yaris a stable, dynamic and agile look.

The Toyota Yaris is also the first car to feature the new face that is promoted by Toyota for all its cars. That “new face” gives you a front with redesigned upper and lower grilles so that they follow a new proportion with the lower grille, which is now bigger.

The upper grill is curved and covers the entire width of the car’s front. It has been sculpted elegantly to further highlight the Toyota emblem, which is flanked by the new horizontal headlights. The slim and long-eye design features dual lamps. In some grades of the third-generation Yaris, the headlights also come with smoke plated trims to highlight the new car’s bolder front styling.

The lower bumper has a protruding center section where you could find the large air intake, directing attention to the bottom half of the car. It also highlights its low center of gravity and gives the Yaris a ground-hugging look. The new front style also incorporates the familiar Y pattern graphic. Overall, the front styling gives the new Yaris a more masculine and bolder look.

Looking at the Toyota Yaris from the side, you would find the prominence of the steeply slanting beltline adding to the dynamism of the new car. This is one of the many design elements that the new Yaris has adapted from earlier generations.

The A pillar’s base has also been moved forward to emphasize the car’s cab-forward profile. This means that the windshield rake is increased, helping the vehicle reduce drag coefficient to an amazing Cd 0.287. The front and the rear three-quarter visibility is now better. The rear glazing division bar has been removed and a bigger quarterlight has been installed at the front, improving the front and rear three-quarter visibility. The door sill character line and aero corner treatments in the front and back also highlight the Yaris’ low center of gravity while also emphasizing its long wheelbase. These design elements also improve the car’s aerodynamics, along with the airflow rectification elements you find under the body.

The lamp clusters, the lower bumper, and the top-hinged tailgate inset look like they are interlinked. The solid appearance follows the classic Y pattern that Yaris models are known for. The license plate is now located under a chrome bar garnish at the tailgate, helping the Yaris have a more elegant and top-quality feel.

The new Toyota Yaris uses new 15" or 16" alloy wheel designs. You can personalize it to your heart’s content with 10 exterior paint colors to choose from.

Topics: toyota, toyota yaris

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