Toyota seeks to have new product teams by May 1

Article by Anita Panait, on February 18, 2014

Toyota Division is revamping its marketing department into product teams as it hopes to concentrate more on individual vehicle lines. According to Jack Hollis, Toyota Division vice president of marketing, each nameplate will have its own representatives for branding, product training, social media, digital marketing, product marketing and marketing communications.

The current marketing structure is broken down by discipline. "My desire was to have more of a brand focus on every vehicle, where every product team was in charge, from strategy and launch through life cycle to minor changes," Hollis said in an interview with Automotive News.

However, not every discipline will be represented under the new structure as incentives, motorsports and engagement marketing sectors will still be separate and autonomous, Hollis disclosed.

Toyota has placed all advertising under the slogan "Let's Go Places," but Hollis has remarked that he aims to focus more on individual nameplates to use cars "to explain the value of company.” He remarked that the model advertising is the critical part of Toyota’s core Tier 1 advertising. “It's less about trying to sell a lineup of products."

The new structure is expected to take effect on May 1. The revamp involves only the Toyota brand but not Lexus and Scion. In a statement, Toyota said that employees' responsibilities are being redefined to be more "integrated, flexible and efficient." As part of the revamp, all 80 employees in the department must reapply for newly created positions or leave the company.

Topics: toyota

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries