That Toyota Motor Sales U.S.A. has fully recovered after the impact of the earthquake last year is all the more evident after having had sales of over 200,000 vehicles in May. This is just the third month that this level was reached after the cash-for-clunkers program in 2009. Last month’s sales were 87% higher year over year.
However, comparisons may be somewhat misleading because last year’s results were affected by shortages in the inventory due to the earthquake. Bob Carter, Toyota Division general manager, said that Toyota’s May results were strong even when considering just the raw figures.
He said that Toyota vehicles had the fastest sales pace since the prerecession days of August 2008. This doesn’t include the cash-for-clunkers event.
In May, Toyota had sales of almost 40,000 Camrys, keeping the mid-sized sedan as the top-selling car in the U.S. Most of the increase was due to young consumers who bought the Camry SE trim level. Carter said it now makes up about 40% of Camry volume.
The overall Camry SE average buyer age is now at 45 years old, offering Camry a reduced average buyer age to 51 models from 58. The C sold nearly 32,000, nearly enough to outperform the segment-topping Honda Civic, even if the Corolla is deep into its model cycle and is displaying its age.
RAV4 crossover, which is the last Toyota vehicle to recover from quake inventory shortages, is back in full swing, Toyota’s sales in the U.S. have grown 24% as the overall market increased by 13% this year. Toyota's U.S. market increased 14.5%, from 13.3%. Its volume and market share growth are coming mostly from conquest customers.
Toyota revealed the brand new, 7th-generationToyota Camry, the top-selling car in the US for nine years now and 13 of the previous 14 years. The 2012 Camry sports a strong, elite new style with a bigger interior, better driving dynamics, and a more silent ride compared to all before it. With world-leading safety, fuel efficiency and multimedia technology added to its features, the outcome is the best Toyota Camry ever produced.
Launched in 1983, the Toyota Camry would later set the standard for the modern midsize car, being the leader for Dependability and Reliability, Quality, and a quiet, comfortable driving experience. Since then, Toyota has sold more than 15 million models all over the world.
The Toyota Camry once more gives three powertrain options, all of those have been improved for 2012 to give improved fuel efficiency and an even better performance. All Camry models with the improved 2.5-liter four-cylinder engine now has 178 horsepower, which is up by 9HP, 170 lb.-ft. of peak torque. The EPA-estimated fuel efficiency numbers are 25 mpg city/35 highway, and the 28 mpg combined is higher by two compared to its predecessor.
The 2.5-liter engine uses Dual VVT-i (Dual Variable Valve Timing-intelligent), which takes control of the valve timing on the intake and exhaust camshafts for optimum performance and efficiency at various engine speeds. The Acoustic Control Induction System (ACIS) helps the torque to be more efficient on a wide engine speed range.
The DOHC 3.5-liter V6, offered in the XLE and SE grades, gives 268 horsepower at 6,200 rpm and 248 lb.-ft. of peak torque at 4,700 rpm. Revisions to this engine improve its fuel efficiency to highly achievable EPA-estimated ratings of 21 mpg city/30 mpg highway, the best results for any V6 midsize sedan in its class.
The V6 utilizes chain-driven camshafts and Dual Variable Valve Timing with intelligence (Dual VVT-i). To boost efficiency, the V6 offers a new, reduced oil viscosity and an automatic transmission fluid warmer that moves the transmission to operating temperature faster in cold seasons. Higher final drive-gear ratios add to better fuel efficiency as well for the new models of the Toyota Camry.