Toyota Sienna continues to maintain its lead in U.S. minivan sales

Article by Christian Andrei, on December 5, 2011

There’s a lot to be said about the U.S. automotive sales of several models and brands for the month of November. The lead of the Minivan king, the Toyota Sienna, is shrinking. From the start of the year through November, 99,865 Siennas were sold. Meanwhile, the Dodge Caravan’s sales were lower by just 882 units.

At the end of October, Sienna had a 975-unit lead over the Caravan. As of the end of November, Honda had sold 95,579 Odysseys while 84,701 units of the Chrysler Town & Country were sold. Apparently, no car model could pose as a major threat to Camaro. From January to November, 81,495 Camaros were sold.

In comparison, 65,381 Ford Mustangs and 36,250 Dodge Challengers were sold. It’s likely that Camaro had stayed superior in its turf as it added a convertible this year. It’s difficult to gauge Saab’s future but even so, it was still able to sell 356 vehicles in November 2011. This is not a huge drop at all from sales of 397 vehicles in November 2010.

Last month, its top seller was the 9-5, with 166 units sold. This year, Saab has sold 5,340 vehicles. Saab said that it has 2,443 vehicles in its inventory. It was last spring that production stopped.

The Chevrolet Caprice, which is offered in the U.S. as a police car, has slowed down significantly since it was launched in the past year with much fanfare. Only 167 units were sold last month and so far this year, it sold just 781 units. General Motors had anticipated that the market would consider the Caprice as a rear-drive alternative to the Dodge Charger and Ford Crown Victoria.

Exterior Design

Toyota presented the new third-generation of its Sienna minivan series during the Los Angeles Auto Show in 2009. The 2011 Toyota Sienna is known for being an efficient, reliable and comfortable transportation solution for both people and cargo. It appears and drives more like a sedan than a minivan, but, at the same time, it conforms to new principles of personal comfort and it can easily accommodate and handle cargo and big loads.

The new Sienna has been modified and reinvented to become a more dynamic and expressive vehicle, with a high shoulder, responsive handling, and a more robust profile. It boasts state-of-the-art features as well as satisfactory driving dynamics. The Toyota Sienna will come in new models as it continues to be the only line in its segment offering an all-wheel drive option. These new models will include a four-cylinder powertrain and sporty SE.

Bob Carter, the group vice president and general manager for Toyota Motor Sales, U.S.A.'s Toyota Division, says that the third-generation Sienna is an example of the carmaker's commitment to take the lead in the market by anticipating the needs of consumers and the changes in their lifestyles. According to him, the all-new Sienna is a combination of a contemporary style and new features that have not been seen in a minivan before. It also comes with a sense of fun, spaciousness, flexibility, and a set of defining features for its segment.

The new Toyota Sienna was designed by the carmaker's Calty Design Research. The Toyota Technical Center in Ann Arbor, Michigan, meanwhile, was in charge of development, and Toyota Motor Manufacturing in Indiana took care of the assembly.

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