Toyota starts production of the 2012 Avensis at Burnaston factory

Article by Christian Andrei, on November 8, 2011

Toyota has begun producing the new Avensis at its Burnaston factory. The company has also announced prices for the new vehicle, which complement those for the current model, despite the extra equipment, improved performance and new styling on offer. The launch of the revamped Avensis reiterates the company's dedication to Burnaston and to UK manufacturing. The new Avensis will be available in showrooms by early next year. Burnaston is the company's biggest production site in Europe.

It has benefited from a £1.15 billion investment since it was founded in 1992. As the centre for all Avensis production, the site has manufactured three generations of the model since 1997.

The new Avensis, which was revealed at the Frankfurt motor show this year, is founded on the spaciousness, fuel efficiency and practicality that are the established characteristic qualities of the model, providing sharper modern styling, a more comfortable and quieter cabin, and enhanced driving dynamics.

Moreover, its top-selling 2.0-litre D-4D engine has been significantly changed in order to achieve better fuel economy and lower emissions.

Specifically, CO2 levels have been reduced to 119g/km, strengthening Avensis' appeal as a high value proposition, particularly for company vehicle drivers and fleet operators.

Exterior Design

Toyota has a new design language and the first example of this will be the Toyota Avensis. This concept is founded on two important ideas. The first is known as Under Priority wherein the front comes with a design that has a trapezoid grille opening and thus ensures that the attention is focused on the lower part, giving is a unique and more assertive look.

The second is the Keen Look which makes use of an expressive, intelligent, and clear style. Indeed, this more refined and bolder treatment for the front is expected to become the new face especially for the next generation of models to come from Toyota.

One of the significant changes done with the Under Priority is that the proportions of both the upper grille and the lower grille have been changed. The lower grille was made larger in order to result in a more aggressive and dynamic appearance.

Even if the upper grille has been designed to display more power and be wider, its lower grille was sculpted using the strong and protruding section in the center where a large air intake has been placed, thus resulting in a wider stance. The Keen Look meanwhile places the foglamp pockets on the outer side of the bumpers, making it look wider and gives it a look as if it is hugging the ground more with its stance being more purposeful.

Since the headlamps have been made narrower and more expressive, its appearance highlights the elegant and smooth proportions of this new design. With the Daytime Running Lights being incorporated to the headlamps, it strengthens even more the new style of the front.

Going to the back, the Avensis clearly has a new design for its rear bumper and integrated to it is the center guard. In order to give it more elegance, added to it is the smoother and chromed license garnish design. In terms of dimension, the wagon and sedan variants of the Avensis are both longer compared to their predecessors by 15 mm. However, Toyota made sure that they would undergo restyling in order to deliver a sportier yet elegant appeal.

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