Toyota staves off VW challenge to retain global sales crown in 2014

Article by Christian A., on January 22, 2015

Its official! Toyota Motor Corp. remains the largest carmaker in the world, after outselling closest rival Volkswagen AG in calendar year 2014. Toyota’s overall sales last year, including that of its Daihatsu and Hino units, surged 3 percent to 10.23 vehicles in calendar year 2014. Volkswagen, meanwhile, sold 10.14 million.

This marks that first time that Toyota and Volkswagen topped 10 million in vehicle sales. General Motors Co., which used to be the largest a few years ago, was at third after jumping 2 percent to 9.92 million vehicles.

Toyota, however, is expecting a decline in global sales this calendar year as it sees slower demand in Japan and emerging markets, opening a door of opportunity for VW to overtake the Japanese carmaker as early as 2015.

For this year, Toyota expects domestic sales to drop 9 percent 2.1 million units and volume outside Japan to jump 2 percent to 8.06 million vehicles. VW chief executive Martin Winterkorn has big plans for his company – becoming the largest carmaker in the world by 2018 with sales topping 10 million vehicles.

He, however, managed to achieve 10 million vehicle sales in 2014 or five years ahead of schedule and VW may become the global sales leader this 2015 or four years earlier than he envisioned.

Toyota’s growth was actually derailed in 2011, when it was badly hit Japan earthquake-tsunami disaster affected its production capability. Prior to that, it was leading the auto world in 2008, 2009 and 2010. It regained the crown in 2012 and managed to defend it in 2013 and 2014. GM, meanwhile, had held the title for almost 80 years until 2007 and grabbed it momentarily in 2011.

Topics: toyota, vw, sales

If you liked the article, share on:

Comments

Recommended

Volkswagen of America has a nice surprise for potential customers of the new VW Tiguan (2018 model year). The latest iteration of the Tiguan – set to arrive in the...
by - May 25, 2017
Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in...
by - May 25, 2017
Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries