Toyota surprises 50 millionth customer with 2013 RAV4

Article by Anita Panait, on September 3, 2013

After selling its 50 millionth car, Toyota decided to provide a little surprise to their unsuspecting target, a veteran at the New York Police Department. That customer was New York resident Michael Dee, who got the surprise during a family barbecue in Levittown, N.Y. It all started when Dee purchased a Toyota Camry earlier this year at Millennium Toyota in Hempstead, NY, not knowing that he was the carmaker’s 50 millionth customer.

Not wanting to let the sales milestone pass by, the carmaker collaborated with Dee’s family to surprise him during a family barbecue in Levittown. Dee was all too busy at the grill when Bill Fay -- Toyota Motor Sales, U.S.A., Inc. group vice president and general manager of the Toyota Division -- suddenly popped out into his backyard and presented him the title as the carmaker’s milestone customer.

The title was apparently not enough of a prize as Fay also led Dee to his driveway and handed him the keys to a new 2013 RAV4. Dee was initially speechless but soon found the words he wanted to say.

"This is phenomenal. I can't explain how much this means to my family and how grateful we are to Toyota!” He added that it was a day he will never forget. Fay remarked that they are grateful to their customers in the US for helping them achieve “a huge milestone” for the carmaker. He quipped that it was a great way for him to personally thank Toyota’s 50 millionth customer in person, who is “one of New York City's finest, no less.”

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