Toyota surprises 50 millionth customer with 2013 RAV4

Article by Anita Panait, on September 3, 2013

After selling its 50 millionth car, Toyota decided to provide a little surprise to their unsuspecting target, a veteran at the New York Police Department. That customer was New York resident Michael Dee, who got the surprise during a family barbecue in Levittown, N.Y. It all started when Dee purchased a Toyota Camry earlier this year at Millennium Toyota in Hempstead, NY, not knowing that he was the carmaker’s 50 millionth customer.

Not wanting to let the sales milestone pass by, the carmaker collaborated with Dee’s family to surprise him during a family barbecue in Levittown. Dee was all too busy at the grill when Bill Fay -- Toyota Motor Sales, U.S.A., Inc. group vice president and general manager of the Toyota Division -- suddenly popped out into his backyard and presented him the title as the carmaker’s milestone customer.

The title was apparently not enough of a prize as Fay also led Dee to his driveway and handed him the keys to a new 2013 RAV4. Dee was initially speechless but soon found the words he wanted to say.

"This is phenomenal. I can't explain how much this means to my family and how grateful we are to Toyota!” He added that it was a day he will never forget. Fay remarked that they are grateful to their customers in the US for helping them achieve “a huge milestone” for the carmaker. He quipped that it was a great way for him to personally thank Toyota’s 50 millionth customer in person, who is “one of New York City's finest, no less.”

If you liked the article, share on:

Comments

Recommended

Mazda seems too far ahead in Safety technology for having four of its vehicles chosen as the safest on the road. Very recently, the Insurance Institute for Highway Safety has...
by - June 22, 2017
The automotive world is intensely competitive given the growing number of players, but the British car manufacturer is adamantly holding on to its spot. The 2018 Jaguar XF Sportbrake, priced...
by - June 22, 2017
Audi’s all-electric supercar, the R8 e-tron, had been discontinued last October after being in the market for under two years. The electric vehicle was then exclusive to the European market...
by - June 22, 2017
Dodge has made it clear to everyone, including its potential buyers, that the Challenger SRT Demon is a street-legal drag car - that it is unlike any of your ordinary...
by - June 22, 2017
After a number of failed attempts, Tesla finally gets an Arizona dealership license by winning a court battle that allows them to sell directly to consumers. The automotive dealer license...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries