Toyota surprises 50 millionth customer with 2013 RAV4

Article by Anita Panait, on September 3, 2013

After selling its 50 millionth car, Toyota decided to provide a little surprise to their unsuspecting target, a veteran at the New York Police Department. That customer was New York resident Michael Dee, who got the surprise during a family barbecue in Levittown, N.Y. It all started when Dee purchased a Toyota Camry earlier this year at Millennium Toyota in Hempstead, NY, not knowing that he was the carmaker’s 50 millionth customer.

Not wanting to let the sales milestone pass by, the carmaker collaborated with Dee’s family to surprise him during a family barbecue in Levittown. Dee was all too busy at the grill when Bill Fay -- Toyota Motor Sales, U.S.A., Inc. group vice president and general manager of the Toyota Division -- suddenly popped out into his backyard and presented him the title as the carmaker’s milestone customer.

The title was apparently not enough of a prize as Fay also led Dee to his driveway and handed him the keys to a new 2013 RAV4. Dee was initially speechless but soon found the words he wanted to say.

"This is phenomenal. I can't explain how much this means to my family and how grateful we are to Toyota!” He added that it was a day he will never forget. Fay remarked that they are grateful to their customers in the US for helping them achieve “a huge milestone” for the carmaker. He quipped that it was a great way for him to personally thank Toyota’s 50 millionth customer in person, who is “one of New York City's finest, no less.”

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries