Toyota teams up with Terry Crews, The Muppets for an ‘unborifying’ Super Bowl ad

Article by Christian A., on January 22, 2014

For this year’s Super Bowl, The Muppets gang is in for a wild ride in a 2014 Toyota Highlander driven by Terry Crews a.k.a. the star of the Golden Globe-winning FOX series "Brooklyn Nine-Nine". The new collaboration celebrates the launch of the Toyota highlander and the Muppets’ all-new big-screen adventure “Muppets Most Wanted”, in theaters March 21, 2014.

Called “Joyride”, the 60-second spot will be broadcasted during Super Bowl XLVIII on Sunday, February 2. The description of the new spot is simple: the Muppets teach Crews’ character a thing or two about "unborifying" his lifestyle as they "borrow" his sweet ride, the Toyota Highlander.

As expected, the spot features humorous hijinks, dancing and surprises-and no Muppet caper would be complete without an original song. More than a dozen of Muppets will fit in the Highlander, demonstrating that the new vehicle has plenty of room for everything-everything except boring. "Joyride" will air during the second quarter of the game.

"Our game-day spot shows how Toyota Highlander puts the 'fun' in function," said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. "Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens."

"It's truly an honor to be a part of this wild ride with Toyota and the Muppets," said Crews. "The Toyota Highlander is the perfect vehicle to teach my character how to loosen up and have some fun. Be prepared for some laughs on game day."

If you liked the article, share on:

Pin It

Comments

Recommended

In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
McLaren is said to be designing the next generation of Sports Series, which could include a V6 hybrid among its powertrain options. It was earlier reported that the British automaker...
by - March 24, 2017
To the proud owners and owner-to-be of the Porsche 991 Carrera GTS, there's good news for you all. German automobile manufacturer Porsche recently confirmed to the public that the Porsche...
by - March 23, 2017
McLaren diehards, this is the moment that you're all waiting for. The British automaker recently publicized the teaser outline of its new automobile that will hit the streets soon, dubbed...
by - March 23, 2017
PSA seems very confident about conquering the world. The purchase of Opel/Vauxhall for €2.2 billion ($2.3B) from General Motors makes PSA the second largest car company, just behind the Volkswagen...
by - March 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries