Toyota teams up with Terry Crews, The Muppets for an ‘unborifying’ Super Bowl ad

Article by Christian Andrei, on January 22, 2014

For this year’s Super Bowl, The Muppets gang is in for a wild ride in a 2014 Toyota Highlander driven by Terry Crews a.k.a. the star of the Golden Globe-winning FOX series "Brooklyn Nine-Nine". The new collaboration celebrates the launch of the Toyota highlander and the Muppets’ all-new big-screen adventure “Muppets Most Wanted”, in theaters March 21, 2014.

Called “Joyride”, the 60-second spot will be broadcasted during Super Bowl XLVIII on Sunday, February 2. The description of the new spot is simple: the Muppets teach Crews’ character a thing or two about "unborifying" his lifestyle as they "borrow" his sweet ride, the Toyota Highlander.

As expected, the spot features humorous hijinks, dancing and surprises-and no Muppet caper would be complete without an original song. More than a dozen of Muppets will fit in the Highlander, demonstrating that the new vehicle has plenty of room for everything-everything except boring. "Joyride" will air during the second quarter of the game.

"Our game-day spot shows how Toyota Highlander puts the 'fun' in function," said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. "Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens."

"It's truly an honor to be a part of this wild ride with Toyota and the Muppets," said Crews. "The Toyota Highlander is the perfect vehicle to teach my character how to loosen up and have some fun. Be prepared for some laughs on game day."

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