Toyota to offer one-off pink Crown in Japan in September

Article by Anita Panait, on August 20, 2013

Toyota will commence the sale this September of a pink Toyota Crown, as part of the carmaker’s effort to attract the attention of consumers who are looking for head-turning cars. The Crown – a top end Japan sedan usually preferred by people aged 50 and above, mid-cap corporate executives and livery companies – typically comes in a hearse-black finish.

That is why this pink Crown is considered as a potential attention-grabber.  Toyota is taking orders for this new pink Crown only from Sept. 1 to Sept. 30, and has only made it available in Japan.

Toyota unveiled the pink Crown in November 2012 to jolt the riding public into noticing the redesign of this long-time Toyota nameplate. The redesigned Toyota Crown unveiled at the boasted of a huge Darth Vader grille. While the grille was meant to stay, the pink color was supposed to be only a one-off.

At the launch event of the redesigned Crown, Toyota president Akio Toyoda feigned embarrassment at the car parked next to him on stage. However, the pink Crown signified Toyoda's personal directive to Toyota’s styling team to assume more risks with polarizing designs. He told reporters back them that “being reborn does mean new challenges."

The pink Crown then made its appearance in a series of Japanese TV commercials featuring French actor Jean Reno. Then much to the surprise of many, Toyota actually placed the pink Crown on sale. Toyota will offer magenta finishes on two versions of the Crown Athlete G series --  one with a hybrid powertrain while the other one powered by a V-6 engine, which will have a starting price of JPY5,130,000 ($51,400). [source: Autoblog]

Topics: toyota, japan

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016