Toyota to offer one-off pink Crown in Japan in September

Article by Anita Panait, on August 20, 2013

Toyota will commence the sale this September of a pink Toyota Crown, as part of the carmaker’s effort to attract the attention of consumers who are looking for head-turning cars. The Crown – a top end Japan sedan usually preferred by people aged 50 and above, mid-cap corporate executives and livery companies – typically comes in a hearse-black finish.

That is why this pink Crown is considered as a potential attention-grabber.  Toyota is taking orders for this new pink Crown only from Sept. 1 to Sept. 30, and has only made it available in Japan.

Toyota unveiled the pink Crown in November 2012 to jolt the riding public into noticing the redesign of this long-time Toyota nameplate. The redesigned Toyota Crown unveiled at the boasted of a huge Darth Vader grille. While the grille was meant to stay, the pink color was supposed to be only a one-off.

At the launch event of the redesigned Crown, Toyota president Akio Toyoda feigned embarrassment at the car parked next to him on stage. However, the pink Crown signified Toyoda's personal directive to Toyota’s styling team to assume more risks with polarizing designs. He told reporters back them that “being reborn does mean new challenges."

The pink Crown then made its appearance in a series of Japanese TV commercials featuring French actor Jean Reno. Then much to the surprise of many, Toyota actually placed the pink Crown on sale. Toyota will offer magenta finishes on two versions of the Crown Athlete G series --  one with a hybrid powertrain while the other one powered by a V-6 engine, which will have a starting price of JPY5,130,000 ($51,400). [source: Autoblog]

Topics: toyota, japan

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