Toyota to pay significant attention to Camry in 2014

Article by Anita Panait, on November 22, 2013

Toyota Motor Corp. will pay “significant attention” to its best-selling Camry as it aims to continue the sedan’s dominance in 2014, according to Bill Fay, group vice president of the Toyota brand and its chief in the United States. The Camry is bound to take its 12th straight crown as the best-selling car in the US, leading by over 40,000 units over closest pursuer Honda Accord in the first 10 months of 2013.

It also boasts a wide lead against the Nissan Altima and the Ford Fusion. However, the Camry is expecting to face tighter competition in 2014 as Ford boosts Fusion production and Hyundai offers a reworked Sonata.

However, Fay remains confident that the Camry will not be toppled from its throne in 2014, as the sedan will have fresher features.

“There were some who wanted to write Camry off this year, and it didn’t happen,” Fay told Bloomberg in an interview at the Los Angeles Auto Show. He said that they will make some effort through the collective team to make the Camry still the No. 1 car next year.

While Toyota tries to fend Camry challengers and the best vehicles from US-based rivals in a generation, the carmaker is aiming to post its highest US sales in six years.

Fay cited the still robust demand for new cars and trucks despite having less than two months before the year ends.

He said that combined sales of Toyota, Lexus and Scion vehicles could reach 2.25 million vehicles in 2013, reflecting an 8.2 percent increase from 2012, and the highest since the record 2.62 million units sold in 2007.

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