Toyota to unveil 2014 4Runner at Stagecoach Music Festival

Article by Anita Panait, on April 19, 2013

Toyota Motor Corp.’s redesigned 2014 4Runner mid-size sports utility vehicle will have its global debut at 1:15 p.m., April 27, 2013 at the 2013 Stagecoach Music Festival in Indio, California. This will be Toyota’s first-ever public launch at a major music festival. The Toyota 4Runner has been in the carmaker’s SUV lineup for almost three decades.

The vehicle remains to be one of the few fully capable SUVs available in its segment.  The fifth-generation 4Runner combines jagged body-on-frame construction with suspension technology that provides ride comfort similar to car-based platforms.  The 4Runner could be availed in a number of configurations and in three models: top-of-the-line Limited, a well-equipped SR5, and a Trail grade suited for off-road driving.

In its seventh year as presenting sponsor of the Stagecoach Music Festival, Toyota will commence the three-day event with vintage circus-themed fan experiences, which will be then followed by the unveiling of the 2014 4Runner. The unveiling of the SUV will occur on a distinct Toyota stage and will be hosted by Buzz Brainard, a SiriusXM radio personality.

Chart-topping country recording artist Dierks Bentley will perform during the unveiling. As part of the unveiling celebration, Toyota invites fans to participate in a sweepstakes from April 25 to April 29 for a chance to win one of six guitars bearing the autograph of Dierks Bentley. Interested fans could obtain more information about the sweepstakes by visiting Toyota USA’s Facebook page and at toyota.com/stagecoachsweepstakes/terms.html.

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