Toyota Motor Sales, U.S.A., Inc. (TMS) and TRD, U.S.A. (Toyota Racing Development) has formally unveiled the 2013 Toyota Camry that will take part in the NASCAR Sprint Cup Series (NSCS) starting next season. The introduction of the 2013 Camry for NASCAR competition, made at TRD’s plant in Salisbury, N.C., marks the end of an aggressive redesign to give the car an enhanced yet more distinct personality.
TRD collaborated with Calty Design, part of Toyota's global network design team, to develop and build a racing Camry that features unique design elements. Ed Laukes, TMS vice president of marketing communications and motorsports, expressed excitement over the unveiling of the 2013 Camry, saying that NASCAR fans would appreciate the on-track Camry looks like the one they have.
Laukes said that the 2013 Camry looks like the production vehicle “than ever before,” adding that they hope that this help rejuvenate the relationship between NASCAR fans and manufacturers.
The on track 2013 Toyota Camry sports a new front grill-area similar to the production model. It also dons unique character lines down its side as well as an improved rear bumper, making the 2013 Camry look like its street version.