Toyota Motor Sales, U.S.A., Inc. (TMS) and TRD, U.S.A. (Toyota Racing Development) has formally unveiled the 2013 Toyota Camry that will take part in the NASCAR Sprint Cup Series (NSCS) starting next season. The introduction of the 2013 Camry for NASCAR competition, made at TRD’s plant in Salisbury, N.C., marks the end of an aggressive redesign to give the car an enhanced yet more distinct personality.
TRD collaborated with Calty Design, part of Toyota's global network design team, to develop and build a racing Camry that features unique design elements. Ed Laukes, TMS vice president of marketing communications and motorsports, expressed excitement over the unveiling of the 2013 Camry, saying that NASCAR fans would appreciate the on-track Camry looks like the one they have.
Laukes said that the 2013 Camry looks like the production vehicle “than ever before,” adding that they hope that this help rejuvenate the relationship between NASCAR fans and manufacturers.
The on track 2013 Toyota Camry sports a new front grill-area similar to the production model. It also dons unique character lines down its side as well as an improved rear bumper, making the 2013 Camry look like its street version.
The 2012 Camry uses a sophisticated, simple, and yet modern shape that emphasises a broader, lower stance than before. The design communicates an architecture of clean, distinct lines, and a stronger curved cross-section door and refined rocker panel moulding (the LE and XLE’s are accented with chrome) give the car a more animated look.
The more active headlights have a definite, curved main-beam unit meshing with the bumper cover. XLE and SE grades come with a fog light as standard. The rear lights wrap snugly into the sides, but their tops extend into the trunk panel.
Added chrome trim to the exterior highlights the Camry LE and XLE, and the SE features a singular lower-body styling and select fine-mesh upper grille as well as a three-part lower grille holding fog lights, with black sport-trimmed headlight bezels. The SE’s more predominant rocker panel moulding links the integrated underbody spoilers in front and behind, showcasing its width. The trunk lid also features carries an integrated spoiler.
Four new colours offer accents to the new body: Attitude Black Metallic and Clearwater Blue are new to the US. A bright blue adds a new facet to the classic jet black in Attitude Black Metallic, and silver metal gives Clearwater Blue a shiny finish like a calm water’s surface.