Toyota wants 10 new hybrid models to improve its sales in Europe by 2013

Article by Christian Andrei, on March 7, 2011

Toyota Motor Corp. believes that adding at least 10 new hybrid models will help boost an increase in European sales to 1 million vehicles by 2013 or 2014, an increase from about a quarter from last year, according to Toyota Motor Europe President Didier Leroy.

He also said that the automaker will aim to raise sales in the region by 10% this year from the 808,000 sold in 2010 -- higher than the 7% increase that headquarters had forecast last December.

Right before the start of the Geneva Auto Show, Leroy (the first non-Japanese head of Toyota's European operations last June) said that between 2013 to 2014, the company must go back to 1 million sales.

It’s likely that about 20% of those sales will be a hybrid car, compared with 9% last year. Toyota's European sales peaked at 1.2 million vehicles in 2007, before the financial crisis.

Leroy said that while Toyota's market share declined slightly to 4.6% in Europe last year due to the recall crisis, earnings were improving faster than expected because of a more disciplined approach to costs and marketing.

He said that in the October-December quarter, the European operations posted a profit of 20 million euros ($27.5 million), reversing losses for the first time in about three years. [via autonews - sub. required]

Topics: toyota, hybrid

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Each time that Mini launches a new generation of the Countryman crossover, a John Cooper Works performance version is always expected to follow. When Mini unveiled the next-gen 2017 Mini...
by - January 18, 2017
Ford Mustang customers won’t be able to specify the V6 powerplant for the latest iteration of the carmaker’s pony car. This comes as the new 2018 Ford Mustang is saying...
by - January 18, 2017
The man sitting at the top of the performance division of Mercedes-Benz – Tobias Moers – cryptically indicated that the Mercedes-AMG GT4 could be really coming. Moers, chief executive of...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries