Toyota wants more colorful interiors to make models stand out

Article by Anita Panait, on December 2, 2013

Toyota will not go 'European,' the brand's global design chief Simon Humphries told Automotive News at the Tokyo Motor Show, referring to the practice wherein carmakers have tendencies to make the vehicles have almost similar color palettes. Humphries remarked that Toyota will make its interiors more colorful to make individual nameplates stand out, noting that the carmaker has such a broad product portfolio.

He remarked that customers are seeking for something more expressive. "The way we approach branding is not by making everything a clone of the other models," Humphries said, noting they want to manage their huge lineup in a way that they essentially create a select shop.

Each of Toyota's cars will have its own color combos tailored to its looks. This means that within a nameplate, different palettes will be offered to create different auras. Humphries cited the next-generation Toyota Voxy, a Japan-market minivan, as an example of the new approach.

The Voxy features bright orange swaths of trim cutting through its black interior.  Humphries remarked that the use of color will be much "more dramatic and much bolder than it has been up until now." He said that they will try to balance consistency and change -- something that is actually very difficult, but is achievable considering the breadth of Toyota's lineup. [source: automotive news - sub. required]

Topics: toyota

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In Japan, Toyota stays in the limelight by always cooking up something new for its famous 86 sports car. A colour orange Toyota 86 performance edition is one that’s hard...
by - December 4, 2016
Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries