Toyota wants more colorful interiors to make models stand out

Article by Anita Panait, on December 2, 2013

Toyota will not go 'European,' the brand's global design chief Simon Humphries told Automotive News at the Tokyo Motor Show, referring to the practice wherein carmakers have tendencies to make the vehicles have almost similar color palettes. Humphries remarked that Toyota will make its interiors more colorful to make individual nameplates stand out, noting that the carmaker has such a broad product portfolio.

He remarked that customers are seeking for something more expressive. "The way we approach branding is not by making everything a clone of the other models," Humphries said, noting they want to manage their huge lineup in a way that they essentially create a select shop.

Each of Toyota's cars will have its own color combos tailored to its looks. This means that within a nameplate, different palettes will be offered to create different auras. Humphries cited the next-generation Toyota Voxy, a Japan-market minivan, as an example of the new approach.

The Voxy features bright orange swaths of trim cutting through its black interior.  Humphries remarked that the use of color will be much "more dramatic and much bolder than it has been up until now." He said that they will try to balance consistency and change -- something that is actually very difficult, but is achievable considering the breadth of Toyota's lineup. [source: automotive news - sub. required]

Topics: toyota

If you liked the article, share on:

Comments

Recommended

Ford Motor Co. now has a new man on the top, and he goes by the name of Jim Hackett. Effective May 22, 2017, Hackett is named the new president...
by - May 24, 2017
Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries