Toyota wants to remain No. 1 in the U.S. brand sales race this year

Article by Christian Andrei, on August 25, 2010

For Toyota to remain on top of the U.S. brand sales race in 2010, its division and independent distributors are implementing aggressive lease programs, more dealer and consumer cash and more flexible credit terms for consumers.

If you're into games, you'll love that Toyota has brought back exotic trip contests for top-selling dealers and will hold a full-scale annual dealer meeting this fall.

In 2009, the meeting attended by combined Toyota and Lexus dealers was limited to a half-day business session.

Toyota spokesman Mike Michels talked about the importance of communicating with dealers, showing them the product and making the executives accessible to them. Expect Southeast Toyota, the brand's largest distributor, to launch excellent marketing programs.

At a meeting earlier this month, Southeast dealers were challenged to increase sales more than 20% this year. The distributor's finance company, Southeast Toyota Finance, is reportedly stepping up to the challenge.

One of the programs that will take effect in this region includes relaxed credit qualifications. Consumers who have made 12 consecutive payments on time will see their credit score automatically elevated, regardless of how bad their overall rating is.

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