Toyota wants to remain No. 1 in the U.S. brand sales race this year

Article by Christian Andrei, on August 25, 2010

For Toyota to remain on top of the U.S. brand sales race in 2010, its division and independent distributors are implementing aggressive lease programs, more dealer and consumer cash and more flexible credit terms for consumers.

If you're into games, you'll love that Toyota has brought back exotic trip contests for top-selling dealers and will hold a full-scale annual dealer meeting this fall.

In 2009, the meeting attended by combined Toyota and Lexus dealers was limited to a half-day business session.

Toyota spokesman Mike Michels talked about the importance of communicating with dealers, showing them the product and making the executives accessible to them. Expect Southeast Toyota, the brand's largest distributor, to launch excellent marketing programs.

At a meeting earlier this month, Southeast dealers were challenged to increase sales more than 20% this year. The distributor's finance company, Southeast Toyota Finance, is reportedly stepping up to the challenge.

One of the programs that will take effect in this region includes relaxed credit qualifications. Consumers who have made 12 consecutive payments on time will see their credit score automatically elevated, regardless of how bad their overall rating is.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Usually, it is up to resourceful spy photographers to take clear pictures of vehicle prototypes, especially those that have aroused a lot of interest. The same is true for Project...
by - December 5, 2016
The much-anticipated debut of the new Wrangler will surely happen. As it approaches, we’ve gathered all the latest information released so far. Of course, most are expecting that the next...
by - December 5, 2016
Nissan has announced the pricing for its new commercial pickup line. So for those who have been waiting for Nissan’s official price list (plus a little more info), read on… ...
by - December 5, 2016
Sorry folks, the AMG-fied Mercedes-Benz X-Class will remain in the fantasy world. According to some news, the AMG big boss has finally spoken up about why an AMG X-Class is...
by - December 5, 2016
In Japan, Toyota stays in the limelight by always cooking up something new for its famous 86 sports car. A colour orange Toyota 86 performance edition is one that’s hard...
by - December 4, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries