Toyota will feature new Highlander in Super Bowl spot

Article by Christian A., on December 18, 2013

Toyota has secured a 60-second commercial spot at the broadcast of the Super Bowl XLVIII in Feb. 2, 2014. The spot will feature Toyota’s redesigned Highlander mid-sized crossover and will incorporate another global brand as a partner, according to officials of the Japanese carmaker.

Jack Hollis, vice president of Toyota marketing, told Automotive News in an interview that the carmaker would return to the Super Bowl, which is considered as the most-watched advertising event in the United States and is expected to have over 100 million viewers.

“We are very excited about it and there are some surprises coming that are going to be really fun for the Super Bowl,” Hollis said. Just in the previous Super Bowls, the broadcast of the big game had turned into a battleground for carmakers aiming to capture a large part of the US market.

In fact, Toyota, Hyundai, Kia, Audi, and Jaguar have all confirmed that they will advertise during the big game that will be broadcasted by Fox.

Advertising Age has reported that Fox is earning about $4 million for every 30-second commercial slot during the game. Toyota will roll out the redesigned 2014 Highlander to US dealerships in January 2014.

If you liked the article, share on:

Pin It

Comments

Recommended

Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries