Toyota will feature new Highlander in Super Bowl spot

Article by Christian A., on December 18, 2013

Toyota has secured a 60-second commercial spot at the broadcast of the Super Bowl XLVIII in Feb. 2, 2014. The spot will feature Toyota’s redesigned Highlander mid-sized crossover and will incorporate another global brand as a partner, according to officials of the Japanese carmaker.

Jack Hollis, vice president of Toyota marketing, told Automotive News in an interview that the carmaker would return to the Super Bowl, which is considered as the most-watched advertising event in the United States and is expected to have over 100 million viewers.

“We are very excited about it and there are some surprises coming that are going to be really fun for the Super Bowl,” Hollis said. Just in the previous Super Bowls, the broadcast of the big game had turned into a battleground for carmakers aiming to capture a large part of the US market.

In fact, Toyota, Hyundai, Kia, Audi, and Jaguar have all confirmed that they will advertise during the big game that will be broadcasted by Fox.

Advertising Age has reported that Fox is earning about $4 million for every 30-second commercial slot during the game. Toyota will roll out the redesigned 2014 Highlander to US dealerships in January 2014.

If you liked the article, share on:

Comments

Recommended

Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries