Toyota Motor Corp. will not provide a strippo version of the Scion FR-S when the sporty car makes its arrival in the U.S. later this year. This is a marked contrast to the marketing plans in Japan where a bare-bones edition will be offered to appeal to tuners who want to customize. In addition, Toyota will provide several higher grades of this car in Japan.
Chief engineer Tetsuya Tada said that Scion's one-trim-level U.S. policy prevents this marketing in the U.S., at least for now.
The U.S. version is comparable to the upper-level GT version that will be available in Japan beginning April 6. But Tada admits that a stripped-down U.S. version is a possible option for later.
U.S. pricing hasn’t been released yet. But Japan pricing of the Toyota 86 (the name of the model in Japan) starts at ¥2.8 million, or about $36,447, for the GT version. The price can go as high as $38,843 for a GT Limited package.
The base RC trim level has a price tag of $25,996, says Autonews. It comes with detachable front and rear fascias and a basic set of black 16-inch steel wheels without hubcaps.
On the inside, there’s a hole where the navigation-audio system is typically placed. It also comes with plastic pedals rather than the GT's aluminum ones. It has no air conditioning too.
Appealing to the tuner crowd is a way to promote the Scion FR-S/Toyota 86. On its launch just outside of Tokyo, President Akio Toyoda and professional drivers put on an amazing drifting show.